How to open your own language center. How to open English courses

Knowledge of a foreign language in a globalized world is considered mandatory for educated person. It is good practice to know at least one foreign language - English. In this regard, many schools and courses are appearing in cities foreign languages, inviting both schoolchildren and students, as well as adults and even preschool children as students.

So, foreign languages? The answer is in this article!

English language, it is necessary to conduct a market analysis. The future director should think about the following questions:

• what will be the format of the school: individual or group training;
• Who will the training be aimed at: kids, schoolchildren, applicants, adults, etc., for each social group you will need to develop your own methodology and purchase separate teaching materials;
• school goal: simply teach the language, provide preparation for the Unified State Exam, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It doesn’t hurt to check the potential demand at the first stage: estimate the number of schools in English in the city, their capacity, level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, and also protect yourself from mistakes made by competitors.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to conduct educational activities.
4. Search for suitable premises, rent or purchase.
5. Carrying out repair work, ordering a sign.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase necessary equipment, furniture, teaching aids.
10. Active advertising, concluding training contracts, forming groups.
11. From September 1st – the start of classes.

School registration

To open a school you will need:

• or . If a school is organized by several people, then it is easier to organize a company. If the founder plans to work alone or with the involvement of hired workers, then you can limit yourself to individual entrepreneurs. When choosing, you can use the “simplified” approach.
• Obtaining a license. To apply for it, you need to contact your local education department, they will tell you where and how to get it. Usually, to do this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow the issuance of state-issued school completion certificates. It can be issued after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo re-certification to verify suitability for the position.

Selecting a room

This is a key moment for opening a school, on which the success of the entire enterprise depends. There are two approaches:

• rent (or buy, if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If an entire building is purchased (for example, a former kindergarten), then it is necessary to carry out repairs in it in accordance with legal norms. There are no such strict requirements for offices. Of course, you will have to pass the SES and fire inspection and obtain the appropriate permits, but it is not that difficult.

Where should you choose a building?

Experts advise to be located:

• near existing educational institutions;
• in busy and business areas of the city;
• If locality small - in the very center;
• if the city is large, then it makes sense to open several offices in different areas to reach the largest number of residents.

Optimal size premises – 50 square meters. It should contain mandatory daylight.

It should not be forgotten that it is possible you will have to invest in repairs.

Purchase of necessary equipment

You will definitely need:

• desks and chairs;
• teaching desk and department;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of tenses, a list of basic irregular verbs, etc.);
• educational kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The specific composition of manuals and kits will depend on the current training programs. Each of them will require its own set of “tools”. Learning programs You can develop it yourself, take it from free sources, or order it from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this will, of course, reduce costs. However, for full-fledged operation, the institution will need additional teachers: at least for a wider audience reach and profit.

A teacher should be selected based on his professional qualities and presented portfolio, based on reviews and recommendations from his previous place of work. It’s good if the teacher has been teaching classes using the same methodology for many years. This way, it will be possible to get diverse teachers into the team and expand the range of services provided.

Recruiting teachers is an ongoing process. It is optimal to accept new ones at the beginning school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

The following rules must be followed:

• set depending on the load, no “equalization” - this will motivate additional enrollment of students;
• one teacher – one language, one program;
• Don’t forget about advanced training.

Search for students

The hardest part: find people willing to study. However, if there is “hunger” in the city foreign schools, then there will be no problems with the influx of students. It’s another matter if the niche is occupied and there is enough competition. The following tips will help:

The new school must offer something truly unique and interesting, there must be a feature. For example, training is conducted on computers, communication with live native speakers of a foreign language is offered, intensive preparation for the Unified State Exam is provided by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• printed advertising in crowded places: at bus stops, on public notices, near schools and universities;
• on thematic platforms: on city portals, in groups on social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Initial costs if rented office space, it is planned to recruit 10 groups of 10 students, 5 teachers (not counting the director) will work in 5 programs:

• registration of individual entrepreneurs, obtaining a license in Obrnadzor - from 15 thousand rubles;
• searching for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) – from 50 thousand rubles;
• purchase of necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. – from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent – ​​from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• – from 20 thousand rubles per person, total: from 140 thousand rubles (including taxes);
• (minimum: cleaner and accountant) – from 30 thousand rubles.

Total costs: 250 thousand rubles.

* The calculations use average data for Russia

RUB 635,800

Minimum starting capital

17,5%

Profitability

7 months

Payback

1 PROJECT SUMMARY

The goal of the project is to open a language school to provide a range of available services in the field of learning foreign languages ​​and translation in a city with a population of more than 1 million people. The main source of income for the institution is payment for teaching a foreign language.

Language schools provide a range of services for studying various foreign languages ​​for different levels of student preparation.

Every year the popularity of language schools increases - people realize the advantages of speaking a foreign language and strive to study it. Therefore, a linguistic school is a prestigious, sought-after and profitable type of business.

Main business advantages:

relatively small amount of capital investment;

promising direction, annual growth in demand for this type services;

quick payback.

To implement the project, a room with a total area of ​​100 m2 is rented, located in one of the residential areas. The linguistic school plans to teach seven foreign languages ​​in various programs.

The target audience is the city population aged 16 to 45 years, families with an average income.

The volume of initial investment is 635,800 rubles. Investment costs are aimed at furnishing the office and purchasing materials to ensure educational process, creation of a working capital fund. Own funds will be used to implement the project.

Financial calculations cover a five-year period of operation of the project. According to calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. If the planned indicators are achieved, the initial investment will pay off after 7 months of operation.

2 DESCRIPTION OF THE INDUSTRY AND COMPANY

IN modern world The role of foreign languages ​​is rapidly increasing. This trend is especially noticeable during times of crisis, when interest in learning foreign languages ​​increases sharply. Analysts attribute this phenomenon to people's desire to acquire competitive advantages that will increase their value as specialists. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely when traveling abroad, someone is preparing to enter abroad or for the Unified State Exam, and for others it is becomes a hobby.

Over the past ten years, attitudes towards learning foreign languages ​​in Russia have changed noticeably. Firstly, the demand for this type of service has increased. Secondly, learning opportunities have expanded - today the market offers various ways to learn foreign languages, and everyone can find the form of learning that suits them. Language schools and courses, tutors, online learning, classes with a teacher via Skype, trips abroad and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of a sociological study:

97% of respondents said that traveling is much easier if you know foreign languages;

98% of respondents said that a second foreign language would help them in their career;

95% believe that learning a second foreign language will improve mental abilities;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a certain field;

people with knowledge of a foreign language can count on a 20% salary increase.

In terms of growth rates in foreign language learning, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by an international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. This fact is associated with the fact that the standard school program and the university training program is inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning a language are varied: 26% consider a foreign language as a factor in career growth, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language while planning emigration, 8% - for passing exams at school or university, and 7% - for passing the international exam TOEFL, IELTS. 4% learn a language to communicate freely when traveling.

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On Russian market 76% of students choose English, German – 10%, and French – 7%. The remaining 7% comes from Japanese, Chinese and other languages. It is worth noting that the study Asian languages has been gaining popularity lately.

When answering the question what foreign language they would like to learn, respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% .

57% of respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed to travel to other countries and this is a requirement of the time.

At the same time, 46% of respondents who do not speak foreign languages ​​would like to gain this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

Today, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that can create the necessary conditions. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. Number of language schools and courses in the largest cities of Russia according to 2GIS data

Online learning is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers prefer language schools.

The cost of educational services in the segment of studying foreign languages ​​varies, depending on the form of training - in a group, individually for one academic hour, or purchasing the whole training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will cost much less than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

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Thus, the dynamic development of the market for paid educational services in the foreign language segment allows us to talk about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of a language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for study, as well as what audience of courses is expected - children preschool age, high school students, students or working adults. Development depends on this educational programs, range of services provided, planned sales volumes, organization of the educational process.

The most popular language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for linguistic school. It is recommended to organize courses in rarer languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract clients, since competition in the field of teaching foreign languages ​​is quite high.

You should also provide a range of different courses so that each student can choose the form and direction of study that suits them at your school:

express fluency training colloquial speech;

English for children;

preparation for Unified State Examinations, TOEFL, IELTS;

intensive foreign language training;

group and individual lessons;

specialized business English courses;

family education (with the ability to create a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff, etc.

This project involves the opening of a language school offering the following types of educational services:

General training program in English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes colloquial and grammatical base. For the English language, it is expected to select a program depending on the level of knowledge - beginner, basic, advanced;

The intensive (accelerated) English language teaching program includes three levels - initial, basic, advanced;

Preparation for exams: Unified State Exam, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparing schoolchildren for passing the OGE and Unified State Exam. Group and individual courses are expected;

Spoken English. The course is focused on expansion vocabulary and live communication practice;

Business English. The course includes studying grammar, expanding vocabulary, studying specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. Training is based on alternation educational activities and various games, which allows students to effectively learn the material.

Translation services – written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese languages and vice versa. We translate various types of documentation, advertising and other texts.

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In accordance with the specified list of services, the required office space is determined, the staff is formed, a class schedule is drawn up, and a marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the city population aged 16 to 45 years, families with an average income.

A corporate identity, a memorable name and logo are of great importance for a language school, so before launching a project it is recommended to carry out work on naming and creating an image. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name.

The location of the language school also plays a role important role– it is necessary for students to conveniently get to school. It is advisable to choose an office in a public place, on a crowded street. Locating a school in a residential area will become a competitive advantage, since the proximity of the school to home is a determining criterion for some consumers when choosing.

A sign indicating the location of the language school must be placed near the school. Coordination, production and installation of an advertising sign will cost approximately 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. This includes: distributing promotional leaflets and posting notices in the elevator. The budget for this type of advertising will be about 10,000 rubles. To form your client base and attract visitors, it is recommended to hold various promotions and bonuses: the first lesson is free, a discount for reposting on a social network, a “refer a friend - get a discount” promotion, etc.

You must also create a group or profile in popular in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of school services, but also contain useful information– these can be exciting videos in a foreign language, Interesting Facts about the languages ​​of the world, useful infographics, etc. Marketers note that the company’s provision of useful and, most importantly, free information increases the degree of loyalty of potential customers. Through social networks it is convenient to conduct various promotions and bonus programs, which were mentioned above.

It is also recommended to create your own website - this will not only increase the school’s reputation, but also simplify the process of informing about services. On the site, users will be able to read the description of each course, view the class schedule, check prices, take a test to determine the level of training, find out the contacts and location of the school, and get acquainted with the teaching staff. Creating and promoting a website will cost approximately 50,000 rubles.

It is necessary to use promotion tools comprehensively - then advertising will give the fastest and most effective results. However, it should be understood that for a language school, as for any service sector, the most effective way advertising is word of mouth. That's why best advertising for your language school – qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration in government agencies. In accordance with Art. 91 Federal Law “On Education in the Russian Federation”, additional education is subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students with a document confirming completion of a particular language course. To issue a state document on completion of training, you must obtain a license from the local department of the Ministry of Education. Most simple option is the organization of a language school with individual teaching activities - license in in this case will not be needed, but there will be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state document. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:
• Additional education for children and adults, other, not included in other groups
• Translation and interpretation activities.
• Location and choice of office. A good location involves proximity to educational institutions, shopping centers, and crowded streets. It is desirable to have free parking and convenient transportation. Also, when choosing a room, you need to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics. The optimal size of a room for a language school is from 100 m2 - this area is enough for two classrooms and a reception room with a reception. If you intend to provide individual training services, it is recommended to provide a small office for this.

To implement this project, it is planned to rent an office with an area of ​​100 m2 located in one of the residential areas. The cost of renting such a room with renovation will be on average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to place 2 classrooms and a hall with a reception. One classroom will be specialized for English language classes, where classes will be held daily. The second classroom will be used for classes in other languages. This division will allow you to properly design the space and make it easier to draw up a class schedule.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, so you should carefully select personnel. You can search for employees as follows: on specialized websites; collecting information through friends; monitoring of teachers of secondary and private schools with subsequent employment offers.

The composition of the teachers also determines the schedule of the language school. It is expected that the work schedule will be from 10:00 to 20:00, seven days a week, since the presence of weekend groups will allow us to serve a larger number of clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge acquired during the course. Group enrollment is carried out 2 times a month in English and 1-2 times in other languages. The main flow of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large groups of 8-16 people. An even number of students in a group is recommended, since during the learning process it is often necessary to split the group into pairs to complete tasks, which increases the effectiveness of such learning.

Table 2 shows the sales plan and revenue calculation for the first year of operation of the language school. The implementation plan is drawn up taking into account the operating mode, the number of courses being implemented and their duration. For example, an intensive English language course takes 72 academic hours, and a general course takes 144 hours.

Table 2. Implementation plan for the first year of operation of the language school

6 ORGANIZATIONAL PLAN

To operate a language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and impressions of the school as a whole depend on their professionalism and communication skills. Based on the drawn up implementation plan, the language school needs to hire 2 teachers in English and 1 teacher in each of the other foreign languages. Thus, the teaching staff will be formed of 8 specialists.

When choosing teachers, the following requirements must be presented: a higher education (preferably linguistic), excellent knowledge of spoken and written language, two years of work experience, and the presence of a proven and comprehensive teaching methodology.

The administrator position involves shift work - 2 through 2, so you will need to hire two employees. Requirements for an administrator are limited to a high level of discipline, responsibility, and communication skills. Their responsibilities include receiving calls and letters, signing up clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing school support. necessary equipment. Part-time employment is expected for the cleaner and accountant.

A school leader is also needed to act as a manager. All personnel are subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty.

The total wage fund will be 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Language school staff

7 FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to decide on the costs of furniture, technical equipment office and purchase of educational material. Approximately 54% of the initial investment is in office furniture and technical equipment; 26% of the investment is for educational material, and 20% for advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in Table 5. Of these, almost 70% of the costs are for employee salaries. Depreciation is calculated on a straight-line basis over 5 years. Monthly costs also need to include upgrade costs. methodological material because it is important element educational process.

Table 5. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 519,153 rubles. The planned revenue is 660,416 rubles per month. It is planned to reach the planned target in the fourth month of the school’s operation.

8 EFFECTIVENESS EVALUATION

The payback period for the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project when reaching planned sales volumes will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of operation. Return on sales in the first year is 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Opening a linguistic school is associated with the following external risks:

high competition in the current market of paid educational services. Monitoring prices, thoughtful pricing and advertising policies, defining and implementing your own will help reduce this risk. competitive advantages;

an increase in rental costs, which will entail an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor;

risks under contracts with suppliers of educational materials. This risk can be reduced by complying with the requirements of the Civil Code of the Russian Federation and other legislative acts when concluding contracts, selecting reliable suppliers, determining the amount and procedure for compensation by the supplier for damage caused;

seasonality of business, which reduces the demand for educational services in the summer months. It is possible to mitigate the risk by developing a marketing strategy and an effective advertising policy that includes promotions and bonuses.

Internal risks include:

failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;

lack of qualified specialists. This risk will be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees during interviews, cooperation with universities that train translators and foreign language teachers;

decrease in the reputation of the establishment among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from the establishment’s clients and taking corrective measures.

10 APPS

Ilya, good evening

If you have the appropriate education, register as an individual entrepreneur, and teach yourself, then you do not need a license.

80.42 Adult education and other types of education not included in other categories

This grouping includes:
- education for adults who are not studying in the regular education system
general education or higher vocational education. Education
may be conducted during day or evening classes in schools or
special institutions for adults. The training programs can
include both general education and special items,
For example computer education for adults
- additional education in order to fully satisfy
educational needs of citizens, society, state,
carried out in educational institutions of additional
education, as well as through individual pedagogical
activities
- all types of training on radio, television, computer networks and so on.
This group does not include:
- higher professional education, see 80.30
- activities of dance schools, see 92.34.2
- training activities in the field of sports and games, see 92.62

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At the same time, licensing is required when implementing educational programs. As before, educational activities carried out through one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of educational documents are not licensed; activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs; individual labor pedagogical activity.

However, there is no direct indication of this in the Regulations. (I repeat that this norm was not in force in currently Licensing Regulations)

It is assumed that activities not specified as licensed are not subject to licensing. Only educational activities are listed as licensed.

Educational activities include the provision of services for the implementation of educational programs in accordance with the list attached to the Regulations (clause 3 of the Regulations). It includes the following programs (Appendix to the Regulations):

1) basic general education programs of preschool education;

2) basic general education programs of primary general education;

3) basic general education programs of basic general education;

4) basic general education programs of secondary general education;

5) basic professional educational programs of secondary vocational education - training programs for skilled workers and employees;

6) basic professional educational programs of secondary vocational education - training programs for mid-level specialists;

7) basic professional educational programs of higher education - bachelor's programs;

8) basic professional educational programs of higher education - specialty programs;

9) basic professional educational programs of higher education - master's programs;

10) basic professional educational programs of higher education - programs for training scientific and pedagogical personnel in graduate school (postgraduate studies);

11) basic professional educational programs of higher education - residency programs;

12) basic professional educational programs of higher education - assistantship-internship programs;

13) basic vocational training programs - programs vocational training by professions of workers, positions of employees;

14) basic vocational training programs - retraining programs for workers and employees;

15) basic vocational training programs - advanced training programs for workers and employees;

16) additional general education programs - additional general developmental programs;

17) additional general education programs - additional prerequisites professional programs(the list of such programs in the field of arts was approved by Order of the Ministry of Culture of Russia dated July 16, 2013 N 998);

18) additional professional development programs;

19) additional professional retraining programs;

20) educational programs aimed at training ministers and religious personnel of religious organizations.

If your activity does not fall under one of the above points, licensing is not required.

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Complete it. Only they will not be teachers, they will be consultants, methodologists. An individual entrepreneur can hire people.

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Provorova Anna

Lawyer, Moscow

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The ability to hire other people is fundamental.

If you enter into contracts with individual entrepreneurs, a license is also not required. And if you hire teaching staff according to employment contract, then licensing will be required.

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Addition: The ability to hire other people is fundamental. It’s more or less clear to me how to work alone. I would like to organize courses where several teachers will work.

If this is an educational activity, then unless you carry it out individually, a license is required (there is also an exception for Skolkovo, but, I believe, is not relevant in the context of this issue).

Another question is whether your language teaching activities, including those involving third parties as consultants, will be educational. If this is not considered an educational activity, let’s say it is a language club of interests, a license is not needed.

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Client clarification

Thank you for your responses!

If I correctly understood everything that they managed to answer me so far: if the activities of the courses do not fall into the list of services for the implementation of educational programs from the list you specified, and the employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist?

That is, the organizer is an individual entrepreneur (“OKVED 80.42. Education for adults and other types of education not included in other groups,” for example) and several hired consultants. And the main thing in all this is the absence of “educational activity” by definition?

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1) Is it necessary to obtain a special license for educational activities? Is it possible to work within the framework of consulting activities under such initial conditions?

No, in this case a license is not required, since there is no educational activity itself. Firstly, none of the educational programs are being implemented. and secondly, no certification is expected. nor issuance of the relevant document.

2) If possible, what is the best way to register: as an individual entrepreneur or as an LLC?

Registering both an LLC and an individual entrepreneur has its pros and cons.

Pros: fewer risks (in the event of a debt, the LLC can only answer with its own property; in the absence of it, the LLC can go bankrupt or simply be abandoned, transferring the property without consequences); according to statistics, clients turn to legal entities more often than to entrepreneurs.

Disadvantages: the need to keep accounting records, more complex registration compared to an individual entrepreneur, administrative liability is several times higher compared to an individual entrepreneur, the possibility of bringing the head of an LLC to criminal liability under Art. 315 of the Criminal Code of the Russian Federation.

Pros: no need to keep accounting records, simplified creation procedure, administrative liability is less than that of a legal entity, impossibility of bringing an individual entrepreneur to liability under Art. 315 of the Criminal Code of the Russian Federation.

Disadvantages: if there is debt, the individual entrepreneur is liable for the debts with all his property, including property registered in the name of an individual.

Based on this, in my opinion, it is still preferable to choose an individual entrepreneur.

3) What are the best OKVED codes to choose?

OKVED 80.42 - Yours.

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Provorova Anna

Lawyer, Moscow

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Or is it still possible that there will be some kind of inspections, detection of this very “educational” component in our activities and subsequent fines?

If you do not issue any documents confirming the completion of your courses, then none of the inspection and control bodies will sit in your classes to identify educational activities. Therefore, you will not face any fines.

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Lawyer, Saint Petersburg

• 7.3 rating

Thank you for your responses! If I correctly understood everything that they managed to answer me so far: if the activities of the courses do not fall into the list of services for the implementation of educational programs from the list you specified, and the employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist? That is, the organizer is an individual entrepreneur (“OKVED 80.42. Education for adults and other types of education not included in other groups,” for example) and several hired consultants. And the main thing in all this is the absence of “educational activity” by definition? Or is it still possible that there will be some kind of inspections, detection of this very “educational” component in our activities and subsequent fines?

This is quite real option. I myself am now taking the same English language courses))

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Client clarification

Thank you! This is a very important note :) If there are such examples from life, it will be a little easier to start a business.

Lawyer, Orel

If you do not plan to confirm your knowledge in any way and generally indicate educational activities, an individual entrepreneur (on the simplified tax system) may be suitable for you - creating a club of language lovers (organizing seminars, round tables, trainings).

The difference between LLC and individual entrepreneur on: ipipip.ru›

74.84 Provision of other services. This activity is not licensed.

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fee 33%

Lawyer, Saint Petersburg

• 7.3 rating

As I understand it, there shouldn’t be any problems with hiring employees as consultants (not teachers in principle!) either?

YOU can call them teachers, the point is not in the name. And the fact is that they will advise, provide tutoring, and this is precisely what should be specified in contracts with them, and not teaching within the framework of general education programs. But it’s better not to use this word, call them consultants, I think the main thing for them is that the work is paid))))

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Lawyer, Orel

Do not indicate any activity that is subject to licensing. Less supervision.

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fee 33%

Thank you! As I understand it, there shouldn’t be any problems with hiring employees as consultants (not teachers in principle!) either?

No problem. Individual entrepreneurs have the right to use hired labor.

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Lawyer, Moscow

• 7.0 rating
• expert

Responsibility for carrying out business activities without a license (including educational) is provided for in Art. 14.1 of the Code of Administrative Offenses and provides for citizens a fine of up to 2,500 rubles , and for violation of the conditions stipulated by the license up to 5,000 rubles.

By citizens we mean, among other things, persons leading entrepreneurial activity without forming a legal entity, that is, individual entrepreneurs.

For legal entities conducting educational activities without obtaining a license, fines range from 40,000 to 50,000 rubles.

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Client clarification

That is, if I am engaged in “consulting” and “providing other services” (like my hired employees) - all this does not threaten me? Of course, I do not intend to engage in education within the framework of the above programs. There are no preparatory materials for any programs. As well as certifications for them. There will be several tutors with their own personal experience. And let it be a “Foreign Language Lovers Club”, this is also not important.

The ability to engage in tutoring (and hire employees) without requiring special licenses is fundamental. What it will be called is not very important to me. It is important that this suits me, employees, clients and regulatory authorities (if they suddenly become interested).

Yes, in fact they will teach people there. But if, from the point of view of the law, this is not considered a full-fledged “education”, but only “consulting”, etc. - it will be just wonderful.

Provorova Anna

Lawyer, Moscow

• 5390 replies

  3281 reviews

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Yes thank you! On this moment I'm leaning towards this option.