How to start selling furniture. Where to start your furniture business - from assembly to workshop. Choosing premises for a furniture store

The furniture market in Russia is vast; new enterprises survive if they find a free niche in a particular region. It is important to note that competition is lower in the low and medium price categories. Sales volume depends on the size of the locality. Experts believe that it is profitable to produce furniture in locality with 500-800 thousand inhabitants. It helps to reduce costs, keep demand at the desired level and reduce the influence of competition.

Experts' forecasts are encouraging - small and medium furniture business will reach 75% in the coming years. The most rational ones are small workshops that produce economy and middle class furniture of one type to order.

The advantages of the workshop include:

• small initial investments (900-1,300 thousand rubles)
• no need for large areas
• production process flexibility
• ease of changing the assortment
• the opportunity to become a monopolist in a separate niche

Manufacturing to order avoids the negative impact of competition. The low cost of finished products speeds up sales, which makes it possible to quickly return the initial investment.

But when choosing, you must also take into account the disadvantages. If the furniture is made by hand, it is required creativity and large temporary ones. A small assortment can quickly saturate the market. But the workshop a good option for the initial stage. How to promote a furniture business in the future depends on the circumstances. You can often change the range or expand production.

There is no need to buy premises for a workshop. The location (entrance), temperature (18°C) and humidity level (up to 70%) are important. This means that a ventilation and heating system is needed. Under unfavorable conditions, both raw materials and finished products can be damaged. The area should be enough for production, warehouses and administration premises.

Equipment for the workshop is purchased semi-automatic:

• cutting machine (manual feed) with cross and longitudinal cuts
• drilling machine for drilling open and blind holes
• Grinder
• edge banding machine

When making custom-made furniture, small tools are also needed: cutting devices, hammer drills, screwdrivers, drills, drill bits, knives, etc.

Reaches 25%, average term payback period is 2-2.5 years.

Features of retail outlets selling furniture

A furniture store can be of different sizes:

• from 300 m2, with narrow specialization (wide range of one product group)
• from 1,000 m2, hypermarket with a wide selection of goods from different groups, warehouses and parking lots
• salon in the city center with luxury goods for wealthy buyers
• warehouse store of finished furniture from the manufacturer

The premises for the hypermarket are selected in a residential area or outside the city in order to reduce the cost. A hypermarket should have a wide range of goods at different prices (from economy to luxury). Operational efficiency is enhanced by additional services.

The salon is small (from 30 m2), as customers place orders from the catalogue. The room must have space for employees (tables, chairs, computer equipment) and a place for visitors, equipped with upholstered furniture.

Furniture in the warehouse is sold at affordable price and immediately. allows an additional offer to order certain types of goods according to an individual design.

The amount of initial investment directly depends on the type of store. You can make your choice only after a thorough analysis of the market in a particular region. It is important to offer customers something that is not available in sufficient quantity.

The advantages of the store include:

• stable demand for goods
• possibility of opening in almost any city
• opportunity to increase sales by launching an online store

But competition is high, since such stores already exist in any locality. Initial costs are high regardless of the type of outlet (can reach 2.5-3 million rubles), since a lot of funds are required to purchase goods. If the choice of assortment is unsuccessful, there is a possibility that the purchased product will be difficult to sell. In the best case scenario and a 20-40% markup, the initial investment will pay off in 2 years.

Furniture factory: advantages and disadvantages

Under your own brand, you need from 30 million rubles. This option is a furniture workshop expanded several times. When equipping production with modern equipment, it is possible to achieve a profitability of 15-25% by supplying furniture throughout the region and country.

The advantages include:

• neutralization of competition due to a full production cycle and a wide range
• purchase of large volumes of raw materials at a reduced cost
• lower cost of finished products (compared to a workshop)
• consistency of wholesale sales with our own dealer network and well-developed marketing

Disadvantages of the factory:

• the need for large initial investments
• difficulties in choosing premises (large areas are required)
• high costs for the purchase of modern equipment
• difficulties with (requires special education and high qualifications)
• high costs for brand development and advertising due to competition

A furniture factory is worth opening if you have large investments and are willing to wait a long time for returns.

Criteria for choosing between a workshop, a store or a factory

When looking for an answer to the question of what is better, production or trade, it is important to take into account financial capabilities and personal qualities. If you have skills in plumbing, it is better to start from the workshop. If you are confident that you can manage production, you skip the workshop stage if you have money. For a person who has the ability to trade, the best option would be a store.

All options have advantages and disadvantages; profitability depends on a number of factors that do not always depend on the entrepreneur. Great importance has the quality of finished products and economic conditions in the region and country.

You can make money without having a lot of money for initial investment in a small space. The only condition is the availability of a raw material supplier offering cutting services. This allows you to avoid purchasing expensive equipment. When purchasing a semi-finished product, components and inexpensive tools for assembly are required. In such a situation, success depends only on the planning of the model and the quality of manual assembly. If the product meets customer needs, production can be expanded.

Even in a large factory it is impossible to produce all types of furniture. It is important to determine who the product is intended for. These may not be households. There are children's and public organizations in the city that need specific products. Each institution requires a special style. In addition, furniture is made not only from wood. In warehouses, banks and medical centers, in chemical and Food Industry required metal furniture. This is a good option if such products are not produced in a particular region.

When opening a store, you should not start with large area and a wide range. It is advisable to walk around the already operating stores in the city and determine what they offer. There is always a type of product that does not exist. It becomes the basis for forming the assortment of a specialized store. The advantage of this approach is the opportunity to become a monopolist in a small niche.

Purchasing equipment when starting a furniture business from scratch

Furniture can be kitchen, built-in, cabinet, upholstered, garden, specialized, for offices or children's and medical institutions. Equipment is purchased after selecting the type of product. A factory requires bulky machines and tools; in trade, a minimum amount of furniture for staff and customers is sufficient.

If a workshop is opening and you do not plan to cut the material yourself, then buy hand tool: drills, screwdrivers, grinding machines, milling cutters, hair dryer, hammer drill, etc. The machines are expensive, you can buy them later (if desired), when a customer base is formed and the level of sales increases.

For a factory, equipment is selected depending on what is planned to be produced. For example, when making cabinet furniture, there is no need for upholstery tools and compressors. Please note that equipment designed for processing chipboards is not suitable for working with natural wood. In the first case, sawing, grinding, milling, and decorating machines are required. The slabs are cut using molding machines; equipment for drilling and edge processing is required.

In a furniture store, it is better to focus on compliance with sanitary standards and the design of the room. A professional designer is involved, especially if the outlet is for rich people. Expensive repairs and original exhibition are needed. It is advisable to organize a place for customers to relax with the opportunity to drink coffee, tea, and buy water. This does not require large expenses, but the level of service increases. In a warehouse store, the interior is simple, the main focus is on the distribution of products across halls and sections.

Ways to promote a furniture business

The number of users of online stores, including furniture stores, is growing. Both manufacturers and traders have websites. It is important to attract a specialist who can optimize the resource and organize promotion in a specific region. If the site is constantly developed and updated, offline and online traffic increases quickly. If a factory opens, the brand quickly becomes popular and consumers begin to recognize the company.

In third place is the organization of exhibitions with preliminary distribution of business cards or leaflets, in fourth place are groups in in social networks. When writing texts, attention is focused on what interests the target audience:

• For buyers of economy class furniture, the opportunity to obtain a loan and receive discounts, bonuses, gifts, delivery and assembly costs is important
• people with average income more attention pay attention to the popularity of the manufacturer and the environmental friendliness of the product
• in advertising for expensive furniture, it is important to emphasize exclusivity: expensive wood, popular brand, custom fittings (do not mention strength and durability)

The production and sale of furniture are relatively profitable areas of business. The organization requires careful selection of assortment in order to reduce the negative impact of competition.

Answer

Almost anyone can organize their own business. The desire to become an entrepreneur arises in each of us at a certain stage of life. At this moment we begin to search, either in a metropolis, in a village or town. The most important thing is to find a business that brings not only profit, but also pleasure.

Deciding on the format of a furniture store

Surely each of us has bought furniture and household appliances and certainly faced a situation where we had to choose between price and quality, finished goods or made to order according to individual standards. Accordingly, we can conclude that all stores are conditionally divided into several types, differing in format, price category and assortment.

Therefore, first of all, a novice entrepreneur needs to decide on the format of his future store.

To make it clear, I will show you several basic formats of furniture stores.

• Furniture store with a narrow specialization. This is an establishment that offers customers a certain type of product, for example, exclusively soft sofas, kitchen corners and chairs. In this niche, this store is considered a full-fledged owner, offering customers a wide range of a certain group of goods. The required area for such a retail outlet is from 300 sq. m.
• Furniture hypermarket. This store provides a wide selection of furniture for the living room, bedroom, office, and bathroom. To open such a store you need a large room, not necessarily in the center, you can even outside the city. Recommended area from 1000 sq. m.
• Furniture salon. This establishment differs significantly from its brothers in that it offers a wide range of expensive, luxury furniture from well-known manufacturers. Such stores are visited by people with high material income who can afford to buy a sofa for several thousand dollars. As a rule, there are not very many such furniture stores even in big cities. You can order goods there exclusively from the catalog; all furniture in the store is presented only as exhibition material.
• Store-warehouse. Such establishments offer their customers ready-made furniture from the factory. Here you will no longer be able to order a sofa or bed according to individual measurements; you can only select a product exclusively from the proposed grid standard sizes. The advantage of buying such furniture is its cost and the ability to purchase the product in one day, rather than waiting several weeks for it to be manufactured.

It is worth noting that the cost of opening a furniture store will directly depend on the chosen format.

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Where can I get money to open a store?

In our article, we promised to tell you how to open a furniture store from scratch. There are several options that you can use individually or all together.

Bank loan

If you don't have enough money to start a business, buy real estate or acquire household appliances, then you can borrow them without any problems. Is it worth it? Dealing with banks is a risky business, but sometimes it is completely justified. I recommend that you think carefully about everything before making this important decision. First, you need to make sure of the profitability of the business, determine its approximate payback period and the level of competition. Only after making sure that your choice is correct, go apply for a loan.

Cash assistance from the state

Surely many of you have heard about such an opportunity to receive a certain amount for the development of your business. All that is required of you is:

• Register with the employment service as unemployed;
• Provide a certificate of income from your previous place of work;
• Compose detailed business plan with calculations and submit it to the commission, which will render its verdict on whether to receive financial assistance or not.

Thus, you will receive free financial assistance to develop your business. Agree, even a small start-up capital will not hurt you.

Investor

Another option for getting money and the opportunity to open a furniture business from scratch. Finding a partner or investor is quite difficult, but if you are confident in the profitability of your idea and have developed a detailed business plan to achieve your goal, then you can try to find someone who will agree to financially support your project.

Registration of furniture business

To obtain permission to sell furniture, you must collect and complete a certain package of documents and permits.

The first step is registration with the tax service. It is necessary to submit an application for registration of a legal entity (LLC) or individual entrepreneurship.

The second step is obtaining permits from the sanitary and fire departments. The store premises must comply with safety standards and regulations. After checking specialized services, you will be issued a permit.

The third step is obtaining permission from Rospotrebnadzor.

Where is it profitable to rent a room?

In order to sell the goods, in this case furniture, required to rent suitable premises. As noted above, we first need to decide on the format of the store, after which we can draw conclusions about the required area. After this, the rented premises of the retail outlet should be renovated so that it meets all requirements fire safety.

Furniture store location

As for the location of the store, the same format of the outlet is taken into account. If you are planning to open an elite furniture showroom, then you need to rent a place in the city center, because rich clients will not come to you in a remote residential area. Opening a furniture hypermarket requires a large area on which the store itself will be located, as well as a parking lot and a warehouse. Therefore, it is most profitable to open a hypermarket outside the city or in a residential area of ​​the city, where the rental price is much lower than in the center.

As for the design of the premises, in the case of a hypermarket there is no need to do any special repairs; it is quite enough to comply with furniture storage standards and meet the requirements of the fire and sanitary services.

If you open a luxury furniture salon, you should take care of the interior of the room. This store does not need a large area; 30 sq. m. is sufficient. m., because in such establishments customers choose all the goods from catalogs and only place and pay for the order. Therefore, there is no need to rent a large room; it is quite enough to equip a place for employees (table, chairs, computer) and a place for clients (soft sofas).

When opening a furniture showroom, your main expenses will be paying rent and advertising costs that will attract wealthy clients. As for profit, you will receive a certain percentage from each order made. In this case, you, as a store, do not invest money in the purchase of goods; the costs are borne by the buyer, who pays all expenses. Thus, your salon only provides the opportunity to select and order goods from the catalog and guarantees its delivery.

Making furniture to order or finished products?

You need to decide in what format you will work. First of all, you need to create an assortment. There are two options.

Manufacturing and sales of products. In this case, your store is engaged in independent production of furniture and its sale. In our previous publications, we once discussed the possibility of opening a manufacturing business for furniture and other goods, if you are interested, read it. In this case, production and sales are combined. This is a pretty good way to earn money, but it is financially expensive for a novice entrepreneur.

The second option is to sell furniture exclusively. This option involves mediation between the product manufacturer and the client. The retail outlet makes a profit from each order by setting a markup on the product it sells.

As a rule, the second option is used more often, because it is less expensive and risky.

Creating a business plan

A business plan for a furniture store is a document with cost calculations for implementing an idea for furniture production.

Owning your own business is the dream of almost every person. And today, aspiring entrepreneurs are often interested in the question of how to open a furniture store. After all, before investing money, you need to find out how profitable such an enterprise can become and what success depends on.

Is it profitable to open a furniture store?

If you are wondering how to open a furniture store, you are probably wondering whether such a business can really be profitable. Everyone needs furniture, be it a family moving to new apartment, boss opening an office or a new restaurant.

Therefore, of course, such an enterprise can become profitable. But, as in any other business, it requires careful calculation, analysis of the market and competitors, as well as attention to detail and creative, but sober thinking.

What documents will be needed?

A furniture store business plan must include costs for registering activities. First, you will have to register with the tax service. The easiest way would be to get the status individual entrepreneur, on the other hand, if in the future you are going to expand your business, cooperate with large companies, it is better to register a limited liability company.

In order to sell furniture in the premises of your choice, you will need permission from some government agencies. In particular, you will have to undergo a fire inspection and an occupational safety inspection. All collected documents will need to be sent to the city council, where you will be given permission to trade.

There is another option - to register a franchise. Today there are many large companies, which offer partnership, a proven advertising promotion system and, of course, support in everything. Working with a well-known brand according to an established scheme is much easier than starting a business from scratch. But there are some disadvantages here - you will have to carefully comply with all the terms of the contract.

Deciding on a market niche

Don't know where to start a furniture business? First of all, you should think about who exactly you want to see as buyers. Of course, today there are many opportunities for business development.

Maybe you want to sell comparatively cheap furniture, which will attract clients of low and medium income? Or will you offer premium products, catering to wealthy people? If you have a large room and sufficient start-up capital, then you will always be able to set aside a separate room for expensive, high-quality furniture, while simultaneously selling cheaper goods.

There are other options - you can choose a narrow, but at the same time low-competitive niche. For example, you can offer furniture for offices, hospitals, and pharmacies. Garden wicker furniture, which is much cheaper, is becoming quite popular today. Or you can sell glass furniture, natural wood, any other material. In any case, before starting a business, it is worth studying the demand and, of course, the level of competition.

Where to rent a room?

Choosing premises for a store is an extremely important stage in business development. Location matters. Where is the best place to locate a furniture store? It is more advisable to rent premises in a busy place so that the store is always in sight of city residents.

Thanks to a high-quality advertising campaign and positive feedback customers, your company can become truly popular. But there are some requirements that are worth considering. Of course, electricity and water must be connected to the room.

Do not forget about a high-quality heating and ventilation system. In addition, the building must have a wide, large entrance, since trucks will often come to you. And don’t forget that you will probably need a large storage space, because not all sets of furniture can be displayed in the store.

Room design

Knowing how to open a furniture store will not bring success if you do not pay attention to the nuances. For example, the design of the room is extremely important. After all, you will be selling furniture, and therefore the decor should be elegant and cozy.

So, for walls it is better to choose discreet pastel shades, decorate them with photographs of furniture samples. Take care of the lighting as well, as buyers need to see what exactly they are about to buy. If your store has furniture different styles, then you can group the goods based on this.

How to sell furniture correctly?

Of course, you will need to find furniture suppliers. Difficulties with this are unlikely to arise, since there are enough manufacturers today. However, you will have to carefully monitor the quality of the goods supplied. Try to find the optimal price-quality ratio that would attract new buyers.

Of course, for good sales It's not just the quality and ambiance of the store that matters. Salespeople play a big role - you will have to hire 1-3 employees depending on the size of the enterprise. Consultants must be held to strict standards.

For example, sociability and ease of communication is necessary qualities for any seller. In addition, employees must have a good understanding of the features of a particular product, know specifications etc.

Ideally, you should also arrange for furniture to be delivered to your home. Here you will also need additional employees who can assemble the products. The cost of this service may be included in the price of goods or paid separately.

Manufacturing of custom furniture

Yes, selling furniture can be a truly profitable venture. But what if the client needs some specific and rare item? Or do you need furniture? non-standard sizes? Or maybe the buyer wants to purchase a table made of a special type of wood? In this case, your store either refuses to provide customers with such a service, or orders the required products from the manufacturer.

People strive for comfort and confidence. They want their work to be structured thoroughly and bring in a solid income; they want to start their day in an environment that is pleasing to the eye and meets all their needs. The words “quality”, “stability”, “respectability” are applicable to both a well-organized life and a thriving business. One of the stable and promising directions The latter is the furniture sector.

Analysis of the Russian furniture market

WITH geographical point In our opinion, most of the furniture production enterprises are located in the Central Federal District, namely in the Moscow region - Moscow and the Moscow region. At the same time, large players are trying to extend the network from the capital to smaller cities.

In the 90s, the Russian market was predominantly occupied by imported products. The period of demand for domestic goods began after the crisis of 1998, when people simply could not afford expensive foreign furniture and preferred Russian manufacturers. Similar dynamics were observed in 2008.

In 2015-2017, dense development took place in Russia, while the overall share of sales in the furniture niche decreased by 5-7%. But 2018 promises an increase in demand. It's time to get involved.

The legion of furniture makers is dominated by trade organizations that sell ready-made and made-to-order products. Companies operating a full technological cycle: design, production of materials, production finished product, the provision of delivery and assembly services is much less. Own production and maintenance of warehouse space is a costly business.

Furniture is conventionally divided into several categories: household, office and special. Next to the body and soft ones. Economy and medium niche price segment Domestic manufacturers are firmly occupied, but in the premium class sector, competition from foreign companies is extremely high.

As of today Russian market dominates (in descending order): cabinet, office, kitchen, upholstered, children's, garden furniture, specialized (includes furnishings public buildings, transport, gardens, parks).

Business plan for a furniture salon

So, where to start a furniture selling business? First of all, you should find out what is in demand by the buyer for the current period, what is offered modern market and how to make a profit while avoiding high competition. And then calculate costs, risks and strategy.

A business plan for the production and/or sale of furniture includes the following mandatory items:

1. Type of product (cabinet, upholstered, office furniture, etc. in accordance with your assortment).
2. Technological production cycle, estimated costs, payback periods.
3. Financing an enterprise: own assets, borrowed funds, attracting partners, investors, founders. Salary distribution plan.
4. Organization of production: rental or acquisition of ownership of production and warehouse premises, purchase of related equipment, selection of personnel and specialized personnel.
5. Target audience of buyers: wholesale customers, private customers, dealers, retailers.
6. Sales of goods and services: own retail outlets, individual orders, direct deliveries to wholesale and individual customers.
7. Advertising and promotion of the company. The amount of money allocated for advertising.
8. Company registration and legal registration in the appropriate authorities.

Important: in order to avoid unforeseen expenses, each item of the plan should be carefully worked out and calculated.

Who is the potential buyer of a new interior? For the most part this is:

• young families;
• families with school-age children;
• opening firms and organizations;
• elderly people, pensioners.

Choosing premises for a furniture store

Retail space can be rented/purchased in a large mall, separate building, room with separate entrance etc. The main criterion when choosing is cross-country ability. It doesn’t matter whether it’s a center or a residential area; the key to success is the intense flow of people in a given location. It is also advantageous if the store is visible from the roadway. A bright, visible sign from the road will reduce advertising costs and attract potential buyers.

A small retail space with several exhibitions can be transformed into an apartment and samples of each room can be presented according to its intended purpose: kitchen, bedroom, living room, hallway. The vast retail spaces will be divided thematically: upholstered furniture, cabinet furniture, glass furniture, wicker furniture.

In order to freely move from object to object and not miss a single sample, the passages should be made spacious, flowing into one another. And don't be afraid bold decisions! The more extraordinary the styles and combinations, the greater the chances of being remembered and standing out from the mass of standard, hackneyed solutions.

In addition, you can hire a designer and work out the exhibition in every detail. After all, if a bedroom is displayed, there should be a bedspread and bed linen on the beds, flower arrangements on the bedside tables, an intricate painting on the wall, dishes with original patterns in the kitchen, a delightful carpet in the living room that beckons you to take off your shoes and step bare feet on the soft pile . Often, the interior comes to life and is “sold” precisely due to the decor and stylish details.

How larger area premises - the higher the ceilings should be. In any case - from 3 meters. Lighting is of particular importance: it should not dazzle or distort color, but it should be enough to see details.

Furniture store advertisement

Why invest money in advertising? So that people know that there is a company, it is engaged in the arrangement of residential premises, regularly informs clients about the arrival of new collections, the beginning of discounts and, with well-structured work, thereby attracts a new audience.

To develop a business you need a website. You also need pages on popular social networks, a customer base to whom you can send commercial offers by e-mail, printed catalogs with product samples, branded brochures. Methods are combined with each other and the optimal one is selected.

If you have an initial budget, you can contact a marketer who will conduct a detailed market analysis, help identify the target audience and calculate options for advertising investments with a high probability of return.

For those who start without a financial cushion, there are many options to express themselves with minimal investment. A fair number of companies sell furniture “from photographs” - they create a page on Instagram or Vkontakte, post pictures beautiful interiors and offer services for calculation, design and production of identical goods. And, as statistics show, people are ordering.

If the exhibition area is located on the territory of a furniture center, this is already advertising. All it takes is an attractive sign and an original display. Further development depends on the work of consultants and the quality of products.

If the store is based in a separate building, you should organize a grand opening: print flyers, hire promoters, decorate the entrance and offer it in honor of the start of work nice bonuses first clients.

Search and selection of suppliers

Working in the furniture industry involves interacting with a number of contractors. First of all, these are manufacturers. Perfect option cooperate with the factory directly, but this is only possible if the order volume is beneficial to the manufacturer. Making a couple of cabinets and a kitchen for small apartment the plant will not. This is why it is easier for small firms to communicate with dealers and distributors.

When choosing a supplier, the following points are important:

• Does the furniture match established standards quality?
• Do the supplier's capabilities match the technical and design objectives of your projects?
• Stability and reliability of the company, fame in the market, recommendations of large companies.
• Warranty conditions.

Attention: the supplier must guarantee that the furniture meets the declared characteristics, subject to the conditions of transportation, storage, assembly and operation, and produce replacement elements of the product during the warranty period to ensure the repairability of the furniture.

Pricing: how to conduct a competitor analysis

In order to assess the market situation, experts advise conducting marketing research. This does not mean that you need to pay through the nose, wait months and rack your brains over dozens of diagrams and tables. No, this is a collection of data on what and how competitors trade, what are their advantages and disadvantages.

Newcomers, as a rule, are not ready to spend their budget on analytics. Here's what you can do in this case: attend furniture exhibitions. Manufacturers from all over the world present current and new samples, willingly get acquainted and share professional information. There are a lot of both ordinary buyers and representatives of retail chains at the exhibition, and this is an excellent opportunity to understand what is being offered, what system of discounts they use and what bonuses cooperation promises.

As a last resort, use the Internet and collect all possible information about your competitors there.

Legal registration of business

Choosing a tax system

In the retail trade sector, there are 4 main tax regimes: UTII (unified tax on imputed income), simplified taxation system (simplified taxation system), OSNO (general taxation system), PSN (patent taxation system).

The most popular is the simplified taxation system (USN). For individual entrepreneurs there are no restrictions on the use of the simplified tax system; for LLCs there are a number of requirements for the number of full-time employees, income and branches.

Reference: The tax rate depends on the region, the type of activity of the company and the turnover of funds.

In general, the choice of system looks like this:

• small store without branches - simplified tax system
• store with high, uninterrupted profits - UTII
• seasonal trade, exhibitions - PSN
• cooperation with legal entities including VAT – OSNO

Choosing a form of ownership

Forms of ownership for the operation of a furniture company 2 – LLC and individual entrepreneur. To work with orders from commercial organizations, you need to register an LLC, and if you work only with individuals, it is enough to open an individual entrepreneur.

To register a company, you must prepare the following documents:

1. Company name
2. protocol for making a decision on opening
3. information about the director and accountant
4. charter indicating the type of activity and the amount of authorized capital
5. Bank details
6. receipt of payment of state duty

There are few special requirements for the furniture trade. It will be necessary to conclude agreements with Rospotrebnadzor, Rospozhnadzor and MUP Gorenergo.

Recruitment and registration

To launch the project, a staff of employees is required: a director, sales consultants (the number depends on the area and assortment of the store), a designer, an accountant, and a customer service manager. It is also necessary to conclude agreements with transport companies and cargo carriers.

Employees should be officially registered in accordance with the provisions of the Labor Code of the Russian Federation: sign employment contract, hiring order, create a personal employee card and make an entry in the work book.

The usual markup on furniture is +/- 50%, there are models with a 100% markup or more. During promotions, discounts are set at 20%, 30% and up to 50%. The maximum discount is given in order to quickly sell out stagnant goods and purchase a new collection.

Offers that guarantee personal benefit to the client work well: interest-free installments, a loan at a small interest rate, free delivery, measurement or cashless payment.

Working in the same field, entrepreneurs closely monitor each other. One of the ways to influence consumer market dumping is an artificial reduction in prices. Many companies, in order to survive competitors and capture a niche, put price tags below the cost of goods, thereby causing people to feel “there is deception all around, but these are honest.” But sooner or later the price will have to be raised, people will react negatively and again go looking for something cheaper. How to fight dumping? Become colleagues, not competitors, and negotiate on a contractual basis a system of discounts that will be attractive to customers and provide an opportunity for sellers to earn money.

Online store: a good way to reduce costs

How to thread an elephant through the eye of a needle? Or applicable to furniture: how to imagine maximum amount collections and product samples without investing a single extra ruble in rent? Open an online store. Most buyers search and select models on the Internet before coming to the salon. Many people don’t even get to the store and make their purchase online – just photos of the product from different angles, descriptions, guarantees and advice from the manager are enough.

The larger the assortment, the more calls we receive with questions. That is why it is advisable to organize the work of a call center and hire specialists who will competently advise and guide the buyer to calculations and orders.

By tracking customer behavior on the site, you get pure form statistics on which models are in greatest demand, and where, on the contrary, there are obvious shortcomings in use. Based on the information received, you can adjust the work of a real salon, open additional points and display a guaranteed in-demand assortment.

With growing demand and turnover, it makes sense to open new showrooms and expand model series. Many large enterprises They place their bets on regions and open branches in the region and nearby cities.

No matter how changeable the economic sphere, fashion, or the behavior of competitors are, the main thing in any business remains service. I would like to return to a place where the service is high quality, fast and friendly. Well-structured communication, clear work of employees within the team and following current trends will help you survive and prosper under any circumstances.

• Marketing plan
• Product Description
• Production plan
• Which OKVED code should I indicate?
• Financial plan
• Selecting a tax regime
  • • • Similar business ideas:

Business plan for opening a furniture sales store upholstered furniture and related products. The location of the store is a large shopping center in a city with a population of 550 thousand inhabitants.

How much money do you need to open an upholstered furniture store?

According to business plan calculations, opening an upholstered furniture store in a rented space will require investments totaling 790,000 rubles:

• Deposit for renting premises (80 sq. m.) - 120,000 rubles.
• Trade equipment (seller's stand, computer) - RUB 70,000.
• Creation of an assortment of goods - 450,000 rubles.
• Advertising budget (signboard, business cards, booklets, online advertising) - RUB 100,000.
• Other organizational expenses - 50,000 rubles.

Marketing plan

Despite the great competition in this area, open successful business selling upholstered furniture is quite possible. The main thing in the success of the business is compliance with the following conditions:

• Convenient location of the store. High penetration of a solvent audience of buyers. In this sense, one of the best places are large shopping centers, where special retail spaces are allocated for furniture departments.
• Good range of products big choice quality furniture.
• Correct pricing policy, regular promotions.
• Extensive advertising campaign, using the most modern methods promotion (including on the Internet).
• Competent and well-trained sales consultants.

Product Description

Our store assortment will include:

• Straight sofas;
• Corner sofas;
• Armchairs;
• Soft beds;
• Poufs;
• Sofa beds and chair beds;
• Children's upholstered furniture;
• Roll-out sofas;
• Office sofas;
• Ottomans.

Also, in order to increase the average check, it is planned to sell related products: rugs, paintings, tapestries, figurines, flower beds, and so on. The sale of such goods works great to retain the client, creating the effect of a “habit” of turning to our salon for questions about purchasing furniture. The product will be primarily designed for consumers with average and lower-middle income levels. This is not luxury furniture, but at the same time very high quality. Suppliers will be enterprises not only from nearby regions and regions, but also furniture factories from the CIS countries. The trade margin will be at the market average level and will amount to 30% for most items. The average price level for a sofa bed will be 22 thousand rubles, for armchairs - 8 thousand rubles, for a chair bed - 15 thousand rubles. The average bill, according to preliminary calculations, will be 18 thousand rubles.

Production plan

The store will be located in a large shopping center with an average traffic of 6,000 people per day. The size of the rented premises will be 80 square meters retail space, plus 30 sq. m of storage space. The store will be located on the third floor, which is almost entirely dedicated to the sale of furniture and related products. The rent will be 120 thousand rubles per month. The premises do not require renovation, installation of fire safety systems, etc., so the main investments will be associated only with the creation of an assortment of goods. Two sales consultants will be hired to operate the point of sale. The work schedule will be 2 through 2. Remuneration is planned to be set as salary plus a percentage of revenue (5%). This will give additional motivation to employees. In addition to salespeople, an administrator and a supply manager will be hired as one person. It is planned to outsource the services of an accountant (8 thousand rubles per month). The approximate payroll fund for the store will be 60 thousand rubles per month.

Which OKVED code should I indicate?

It is planned to register an ordinary individual entrepreneurship as an organizational and legal form. OKVED code 52.44.1 " Retail furniture." We have chosen UTII as the taxation system - a single tax on imputed income. This is the optimal tax regime for a furniture store. With UTII, reporting is minimal, the tax can be reduced by the amount of insurance contributions to the Pension Fund and Social Insurance Fund. It is not necessary to use a cash register.

Financial plan

Fixed monthly expenses, according to business plan calculations, are as follows:

• Rent — 120,000 rub.
• Salary + insurance contributions - 85,000 rubles.
• Advertising - 20,000 rubles.
• Services of third parties - 8,000 rubles.
• Taxes (UTII) - 9,000 rubles.
• Other expenses - 15,000 rubles.
• Total - 257,000 rubles.

How much can you earn from selling furniture store products?

To reach the sales break-even point with a 30% trade margin, a furniture store needs to earn 1,113,667 rubles in a month.

Monthly income

• Trade margin - 30%
• The average bill is 18,000 rubles.
• Income from one sale - 4200 rubles.
• Number of customers per day - 3 people, per month - 90 people.
• Income per month - 378,000 rubles.

Net profit: 378,000 - 257,000 (fixed expenses) = 121,000 rubles per month. Profitability is 47%. Taking into account the period for promoting a furniture store (6-8 months), the return on the initial investment will occur no earlier than after 14 months of operation.

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The main stages of organizing a furniture retail business

In order to open a furniture store, you need to solve the following issues:

• Study the situation on the market for these products.
• Develop an initial business plan and determine how much money is needed to open a retail outlet.
• Prepare documents for a business entity.
• Choose a location and premises for the store.
• Create an assortment of products and negotiate with suppliers.
• Form a staff.
• Buy equipment.

Based on the data obtained, a real business plan is created for opening your own furniture retail outlet, which can be used as an “indicator” of business development or to attract potential investors, lenders and partners.

Selecting equipment and preparing documents for a furniture store

As already mentioned, the cost item for the purchase of equipment for operating a retail outlet provides for the amount of 70 thousand rubles. It includes a display case, shelves, racks, mirrors, small decorative elements and a computer. In the future, it is possible to purchase additional equipment. The list of required papers for opening and subsequent operation of a furniture store includes:

• Individual entrepreneur registration documents.
• Rental agreement for retail space.
• Invoices and certificates for the entire range of products sold.
• Agreements with suppliers.
• Certificate of opening a current account.
• Permission from the fire inspection and Rospotrebnadzor.
• Personnel contracts.

In addition, it is necessary to organize a buyer's corner, where every visitor to a retail outlet can find telephone numbers of services that control the activities of entrepreneurs, view information about the store, or leave their opinion on the work of the staff. The procedure for registering a business and completing all documents is not particularly difficult, due to the fact that for this type of activity you do not need to obtain special permits and licenses.

Selecting a tax regime

At the initial stage of business development, it is planned to work on UTII, but it is possible after the introduction of this tax for payers cash registers(from July 1, 2018), this question will be revised. In this case, it is more profitable to pay the simplified tax system - 15% of the difference between the gross income and costs of the company for the reporting period.