What principles should a successful person have? Life principle and values. Human life principles

So these are the principles:

1. Be merciful and kind. I am not a member of a cult and I am not encouraging you to join the Peace Corps. Doing good can be much more difficult in small things, on an everyday scale, than saving the world. This is what the first principle says - in every situation that fills a person’s every day, there are different lines of behavior and, accordingly, options for action. By choosing one that has a good message, you not only do yourself good (because good always comes back), but you also inspire others to do the same. Not only epidemics and affectionate words spread from person to person, mercy and consideration for others can also infect people.
2. Be brave. The longer humanity exists, the more precisely the beaten paths are worked out, and the easier it becomes to follow them. doesn’t necessarily mean going against the grain and society – you probably don’t want that at all. Being brave means doing what you want, doing what you feel, and saying what you think.
3. Always remember that you are not alone. Very often it seems to us that we are alone against the whole world. That no one can help us, and we must do everything ourselves. Taking responsibility for your life and actions is very good, but you shouldn’t lock yourself in the bubble of your own “I can” and “I do,” because there are things that are beyond a person’s control or things that you definitely can’t do alone.

   Remember two things: firstly, you are not alone - look around: there are many people around who are ready and able to help you and provide support. Believe in people. Secondly, no matter how you feel about religion, it is stupid to deny that besides man there are no higher powers. There is something much larger in this world than each of us individually. For some it is God, for others it is the Universe, for others it is the unity of all living beings. Don't forget that you are not alone in the vast world. You won’t get lost, they look after you, they help you, they take care of you. Always.

4. To be here and now. One of the main life principles that is most difficult to follow is to stay in the present, to live in it. Living in the past or future is a huge temptation, an excellent means of escaping reality. But the reality is that if you don't manage your present, either your past will define you or your future will be built by someone else. And in order to manage the present, you need to be in it. Develop awareness, learn to fixate on the “here and now.”
5. Analyze. Living your life without trying to understand the causes and consequences of your own actions, the events of your life means wasting it. Don't float with the flow like a log, get into the boat and control its movement. To do this, you will need to become an analyzer of what is happening both inside and around you. Don't be that person who, when you die, understands less than when you were first born. Analyze yourself - if you understand yourself, you will have access to understanding the whole world.
6. Explore. In our wonderful world There are enough reasons for surprise for every person’s life. Humanity has existed for several thousand years, and the world continues to surprise us. Don’t lose your child’s curiosity, look at everything as if you were seeing it for the first time. Don't be afraid to explore new things, make discoveries of any scale, and your life will never be boring. Already now it is filled with thousands of amazing things that are worth learning about, that are worth noticing and studying. Live with wide with open eyes, consciousness and heart.
7. Love. Without love the most bright life- only a shadow of what it could be, if a person let the highest feeling into it - . Giving and receiving love in order to be happy is as important as breathing and eating in order to live. Trusting your feelings is risky and scary, but remember the second principle? Be brave when it comes to love because it is the only thing that can make you truly happy. Love is the highest reward, and it requires a lot of work. Love needs to be cherished, nurtured, supported and developed - then its fruits will make you the happiest of people.

The principles of human life described in this article are not the revelation of any of the prophets, are not compiled by a famous author, and do not resonate with God’s commandments (and if they do, it is not for religious reasons). These principles are realized by me, based on my personal experience and subjective perception.

Be merciful and kind

I am not a member of a cult and I am not encouraging you to join the Peace Corps. Doing good can be much more difficult in small things, on an everyday scale, than saving the world. This is what the first principle says - in every situation that fills a person’s every day, there are different lines of behavior and, accordingly, options for action. By choosing one that has a good message, you not only do yourself good (because good always comes back), but you also inspire others to do the same. Not only epidemics and affectionate words spread from person to person, mercy and consideration for others can also infect people.

Be brave

The longer humanity exists, the more precisely the beaten paths are worked out, and the easier it becomes to follow them. Being brave doesn't necessarily mean going against the grain and going against society - you probably don't want to at all. Being brave means doing what you want, doing what you feel, and saying what you think.

Have the courage to dream. Have the courage to create. And most importantly, have the courage to act.

Always remember that you are not alone

Very often it seems to us that we are alone against the whole world. That no one can help us, and we must do everything ourselves. Taking responsibility for your life and actions is very good, but you shouldn’t lock yourself in the bubble of your own “I can” and “I do,” because there are things that are beyond a person’s control or things that you definitely can’t do alone.

Remember two things: firstly, you are not alone - look around: there are many people around who are ready and able to help you and provide support. Believe in people. Secondly, no matter how you feel about religion, it is stupid to deny that there are no higher powers besides man. There is something much larger in this world than each of us individually. For some it is God, for others it is the Universe, for others it is the unity of all living beings. Don't forget that you are not alone in the vast world. You won’t get lost, they look after you, they help you, they take care of you. Always.

Be here and now

One of the main life principles that is most difficult to follow is to stay in the present, to live in it. Living in the past or future is a huge temptation, an excellent means of escaping reality. But the reality is that if you don't manage your present, either your past will define you or your future will be built by someone else. And in order to manage the present, you need to be in it. Develop awareness, learn to fixate on the “here and now.”

Analyze

Living your life without trying to understand the causes and consequences of your own actions, the events of your life means wasting it. Don't float with the flow like a log, get into the boat and control its movement. To do this, you will need to become an analyzer of what is happening both inside and around you. Don't be that person who, when you die, understands less than when you were first born. Analyze yourself - if you understand yourself, you will have access to understanding the whole world.

Explore

In our wonderful world there are enough reasons to be surprised for the life of every person. Humanity has existed for several thousand years, and the world continues to surprise us. Don’t lose your child’s curiosity, look at everything as if you were seeing it for the first time. Don't be afraid to explore new things, make discoveries of any scale, and your life will never be boring. Already now it is filled with thousands of amazing things that are worth learning about, that are worth noticing and studying. Live with your eyes, mind and heart wide open.

Love

Without love, the brightest life is only a shadow of what it could be if a person let the highest feeling into it - love. Giving and receiving love in order to be happy is as important as breathing and eating in order to live. Trusting your feelings is risky and scary, but remember the second principle? Be brave when it comes to love because it is the only thing that can make you truly happy. Love is the highest reward, and it requires a lot of work. Love needs to be cherished, nurtured, supported and developed - then its fruits will make you the happiest of people.

How important are principles in life?

Is it good to be a principled person?– it would seem such a simple question? - Of course yes! - the majority will answer without thinking too much. What if you think a little about this topic?

The master asked one student: “If you find a wallet with money on the road, what will you do? “I will look for the owner and return it.” “You are kind, but stupid,” answered the master. I asked the second one the same question. He replied: “I’ll take it for myself.” - “You are sincere, but not a thief.” I asked the third one. He said: “How can I know what I will be like when I find the wallet? Maybe I’ll really need the money and take it for myself. Or I will feel sorry for the one who lost it and will look for him to return the money. But you never know what could happen...” “You are wise,” said the master and bowed.

What are principles?

A principle is a belief, a point of view on something. Accordingly, a principled person is a person who defends his beliefs and point of view.

The principles in our lives serve as defenses, fortress walls and a moat between what life offers and me. This is the last frontier, the fall of which will mean my fall from grace, or lack of will. That's why people rush so loudly to inform this world that they have principles. IN Ancient Rome the principle was called a heavily armed warrior, which was usually located in the first, rarely in the second ranks of the Roman legions (hence the name). He had armor, a shield, and was armed with a spear or sword. The principles are the defensive belt of the Roman legion, which was difficult and dangerous to break through. Apparently this is where the saying “follow the principle” comes from - an obviously stupid and even dangerous idea.

And an interesting detail, but In order not to do what you don’t want, you don’t have to acquire principles. It happens naturally - “I just don’t want it!” The task of the principles is precisely that they can resist our own desires, curb your feelings, creating the aura of a hero, and protecting you from mistakes. Integrity is usually praised, and its absence is considered spinelessness. Principles are the reinforcement from which individual people are created, and they themselves look like reinforced concrete sculptures.

When is it inconvenient to have principles?

That would be fine, but life, fortunately, is much richer, and there will be countless situations, and those will certainly happen in which the developed principles will turn out to be ineffective. Have you noticed that a rigid structure is characteristic only of inanimate nature (stones, diamonds, metal)? All Live nature has a flexible structure (organisms, plants, water, air). Because living nature is subject to the laws of development and evolution, inanimate nature is the result of this development and evolution. It’s the same with people, often our principles are information that is imposed on us by our parents, teachers, and environment. Integrity is a firmness that does not allow one to be flexible in decision-making.

Why are principles needed?

Integrity does not exist by itself, she always caters to some character traits. It always goes in conjunction with some clearly expressed personal qualities: fundamental honesty, fundamental perseverance, fundamental cruelty. Yes, a person can be insidious and evil, but at the same time be principled. In itself, integrity is not a virtue; the moral coloring of integrity depends on the interests that it serves. Integrity does not make a person moral or highly moral. You can also meet a principled terrorist.

Integrity should not turn into dogma and be an obstacle to personal growth and development.

With a conscious and thoughtful approach, your beliefs can change, and with them, your principles. I liked one expression: “Belief is the last thing I will defend in my life, because I may be wrong.”

What to do with your principles?

Have you recently reviewed your principles? Can you name where and when they came from, what exactly and what beliefs they defend? Here is a banal principle that I have seen among girls: You can kiss only after the third date! I suspect that this principle comes from the belief that only girls lung behavior. Or here’s another principle: you shouldn’t call the first guy after meeting her and show your interest. In theory, these principles should have preserved the girl’s chastity. But is this really so? Is there a guarantee?

Try revising your own principles: On a piece of paper, write all your principles in one column, on the contrary, in another column, write the beliefs that serve these principles, and in the last column, write where you got this principle from. I assure you, you will be very surprised by the results you get.

Sometimes, principles are the frozen experience of past defeats, a crutch that allows, under a plausible pretext, to refuse responsibility for your life, for making informed and, most importantly, your own decisions. It is much easier to build a system of principles, which you can then turn to for ready-made answers. And it’s even easier to adopt other people’s principles, which seemed reliable and worthy from the outside. It is much easier to be “like him/her” than to be “me on my own.” They hide their responsibility, their conscious choice and your courage to voice them. Because you can always hide behind the words: “I have this principle.” I was brought up like that".

Redundant integrity is always an extreme, and any extreme, from the point of view of psychology, ultimately leads to neuroticism of the individual. How many relationships were destroyed because of someone’s principles, how many wars and conflicts were born on this basis, how many generations of unhappy children grew up in principled families. I'm not asking you to abandon all of your principles, I'm just suggesting that you reflect on the ideas and beliefs that serve your principles. Isn't it time to reconsider them?

It is known that common values, principles and rules of interaction are the “cement” that holds people together most strongly. The network structure consists of many very different people. Everyone has their own life experience, your views on life, and if they are opposite, then conflicts cannot be avoided. And it often happens that differences in principles and values ​​can play a destructive role and destroy an organization.

It is no coincidence that in large companies(not network) in which there is a selection for work, they test not only the professional knowledge, skills and abilities of applicants, but also their value systems. The goal is to check whether the values ​​of the candidate for the position coincide with the values ​​of the company and the values ​​of the team.

In network marketing, as you know, there is no HR department, and the consultant himself conducts the “selection” for his organization. And it is very important that, when talking with a newcomer, he is convinced that, in addition to the common desire to earn money, they are united by something else.

When inviting partners into your business, you need to make them aware of your life values ​​and the principles by which you go through life and build your relationships with other people.

Suppose you sincerely believe that in life good people more than bad ones, and that you need to treat people the way you want them to treat you. Your new consultant, on the contrary, is convinced that everyone around him is a liar and a thieve who is trying to fool him. Hardly with such different life positions your cooperation will be successful.

Therefore, it is important for a leader to realize his life values and principles, and then transmit them to the outside world. In this way, he gets the opportunity to “attract” people with values ​​and beliefs close to him into his organization, and, conversely, push away “different people.” If a person comes to a presentation who goes through life with the motto “there are only suckers all around,” then, having heard about such leader values ​​as honesty and decency, he, perhaps, will not join your structure. And at the same time it will save you from possible troubles in the future.

My some principles that I adhere to in business:

– every person has 100% FREE WILL, and no one has the right to violate it;

– everyone has the right to their own mistakes and experience (to their own “rake”);

– give information to everyone, but spend time on those who act and look for opportunities;

– a person must be rich both materially and spiritually!

Konstantin Kharchenko

As a result of many years of painstaking work on myself and with people, I have formed several life principles that I always adhere to. I don't like lies in any form. I am against any manipulation of people (a person builds his own life, makes his own decisions and carries out his own tasks). Sincerity in relationships with people. Help people realize their dreams if that's what they want. Speak your opinion on any issue, even if others do not agree with it. Finish what you start. Instill confidence in people. Give more than you receive (everything comes back to us anyway). I try to live according to the truth, according to biblical rules.

When people come to me, they feel all this and are happy to communicate, work and be friends with me.

Nadezhda Andreeva

I prefer responsible, open relationships with partners and clients. As a responsible person myself, I try not to make empty promises. Sometimes it’s very difficult to “pull” a promise out of me, but if I promise, I definitely fulfill it! I value honesty, openness, and accuracy in people. If you don't have time, warn me! Learn to value time - both yours and others. I don't like betrayal. I absolutely can’t stand those who say one thing to your face with a smile, but immediately say and do something completely different behind your back. Any inability, ignorance or lack of education can be corrected. Rotten and meanness - never!

Irina Byzalova

What are my values? Freedom, determination, creativity, honesty, desire to work in a team. I don’t like unnecessary people, I don’t tolerate betrayal. In biz Not only business relationships are important to me, but also personal ones. I like the fact that our partners become close people to us, that we are connected by much more than a common business.

Elena Dadanova

The main thing for me in communicating with people is to be sincere. When you offer cooperation, you open up, give a part of yourself, invest your soul - with this approach, the existence of lies and falsehood is impossible. After all, by signing an agreement, a person becomes “yours”; you take him by the hand and lead him to the museum - first for a superficial review, then for training, analysis of actions and actions. You constantly work with this person, he can turn to you with any question. Responsibility is very important element, which connects many things together. By taking responsibility for your actions, thoughts, and actions, life becomes easier. There is no need to look for those to blame, because you know that you build your own destiny!

I know that friendship between people is built on trust in each other.

I believe that everyone can find their own path to happiness.

I believe that clear, bright thoughts help us achieve the highest goals!

Anna Zhizhina

You can't teach anyone anything, only the person himself can learn something if he wants. Therefore, I prefer to first find out what my interlocutor is interested in, and then give him the information he requests.

No one can be drawn into anything; only the person himself can become involved in something of his own free will. I am against manipulation and programming and always give the right to choose to my interlocutor.

A person cannot be changed; he can be shown the possibility of choice, which he can accept for himself and begin to use.

When communicating with business partners, I value honesty and decency, openness, and respect for personal dignity.

Andrey Polukhin

Reputation is more important than money. My motto (there are several) is “It’s better to do and regret than not to do and regret”, “Relax and enjoy life.”

Tatiana Adamova

Values ​​that are important to me: health, wealth, freedom, family, friends, the opportunity to travel. I value openness, honesty, humor, optimism, and wisdom in business partners. My life credo: by helping others become more successful, to achieve success myself.

Alma Aubakirova

I act like a lighthouse: I don’t persuade ships to change course, but just a candle, I give a choice to listen to my signal.

Yulia Dudnikova

According to reviews from people who know me well, I am distinguished by a positive attitude, sincere attitude and love for people. I really get a lot of pleasure from interacting with people, but solely on the basis of trust in each other, without which no cooperation and long-term relationships are possible.

Natalya Yamshchikova

In relationships, I value decency and loyalty above all this word. I believe that losing money is not scary - you can always earn more. But it is very difficult to “dry” a tarnished reputation.

Victor Slavin

My future (my goals and prospects)

It is known that in order to successfully move forward, you need to clearly understand where you are going. And after you have presented this, you need different ways communicate your goals to the people you invite to walk with you. Why is it important? These people must compare their goals with yours and understand whether they are on the same path as you, whether they should go with you and to what destination. It’s like in the subway: if a passenger needs to get to the final station, and a passing train goes only to the penultimate one, then the passenger will miss this train and go on the next one.

My immediate goal is to become a network director of a large domestic company direct sales, in which growth financial well-being blends harmoniously with personal growth and concern for the health and well-being of the family. The path to success, like any other path, “begins with one step.” I invite you to take this step together! Let every day bring new knowledge, new discoveries and new money!

Oksana Belyaeva

Someone once asked me: “What do you think is the purpose of your life?” And I answered without hesitation: “Helping people!” Then I still didn’t understand how, with what, in what way. It’s an amazing feeling to see the eyes of people “light up with a bright flame” to whom I show the opportunities that open up in network marketing. And I'm happy to help these people. Happy to be on a team of successful people. I want there to be more and more such successful, happy, rich people, so that everyone feels needed in this world, so that everyone lives in abundance, goes where they want, has what they want, and does what they love! !!

Alfiya Vagapova

I decided to become a diamond director in 5 years - that means I will!

The beauty of it is that all I have to do is help my group leaders achieve their goals! This is what I enjoy doing now. I want my group leaders to holiday abroad in best hotels several times a year, so that they receive at least $5,000 monthly, so that their life is easy and pleasant, and success follows on our heels! Do you want the same? You are welcome to our hut!

Nadezhda Romanova

I dream that in 10–15 years, happy people will live with dignity in our country and be proud that this country is Russia! Where is my place here? By then I will already be a grandmother. Together with leaders from different cities and countries, we will visit each other and share our wealth of experience. And when I’m 80, I’ll communicate on the Internet, lying in a hammock in Jamaica, and write memoirs about how we, networkers, raised Russia from ruin at the end of the 20th and beginning of the 21st centuries. Join us...

Elena Dadanova

Currently, I have embarked on the path of self-improvement in all areas of my life, and in this matter my business plays a major role. My main goal for this moment is to create your own dynamic, interesting, multinational, energetic team. And as a result, creating your own source of income and helping other people create one. I plan to become completely financially free by the age of 30 and help the largest number people to follow me. This is especially true for young people... One of my priorities is to direct their energy in the right and promising direction, instead of wasting time aimlessly. Naturally, helping my parents is not the last thing on the list of goals. Expressed in numbers, my goal looks something like this: 10,000 euros per month... So if you are young at heart, energetic, ambitious and our goals coincide with you, then I will be infinitely happy to help you achieve your goals! Self-development is my main interest. Every year I try to learn how to do something that I couldn’t do before, to become more successful, more intellectually developed, healthier, in a word - BETTER!

Alan Dzheliev

My goal is to show people that there is a successful life, a decent income, a happy holiday and that our life is limited only by our consciousness!

The goal in business is to find interested people who are ready for changes in life, to create a strong leadership structure!

Anna Zhizhina

And now I know that in 5, 10, 15 years I will be a successful businesswoman, a happy wife and a wonderful mother. My goal is to build my own business and help people: to reveal their potential, to help them realize their strengths and capabilities. Our business gave me confidence: self-confidence, confidence in the future!

Yulia Koshina

My goal in business is to create a huge, friendly, independent, youth structure of positively minded people looking for new opportunities! More and more such people find me themselves, I share my experience and knowledge with them with great enthusiasm and at the same time constantly learn from each of them. I only take like-minded people into my team, because with them we become not just partners, but true friends!

Irina Martynova

Every morning I understand that I can bring goodness and light to our world. I can help people! By using network marketing I can give them the opportunity to change and arrange their lives the way they deserve it! I can change their opinion about others, help them be in harmony with themselves and others. After all, what could be better than helping your neighbor!

My goal in business is to create a huge structure of talented and simply good people. Communication with smart people always brings beneficial results.

My life goal- to help all the people dear to me become happy!

Dmitry Mikhailov

I consider it my mission to unite people, and I fulfill it by helping others find ways to realize their talents, fulfill their destiny, live THEIR life, opening their hearts to Love and Joy. I know for sure that every person is talented, and I have a great desire to help people, to discover their talents, so that Love and Joy will heal our planet. So that children grow up in loving families, so that laughter can be heard everywhere, and their eyes radiate light. And I know for sure that dreams come true!

And in 10 years I see myself young, happy and rich. I am the leader of a huge international team, I conduct training in different countries peace. Our team consists of happy, self-confident people who have achieved a lot in life; they are leaders who carry around the world the knowledge of how to become talented masters of their lives.

Olga Pavlikovskaya

I see my dreams, which I will realize in the next five years in business, in two pictures.

First. I'm standing on stage large hall, designed for thousands of people. This is a personal seminar. I became a Diamond Director! There are tears in my eyes because I realize that I have made my immediate goal a reality. These years flash before my eyes, like a moment, my chest aches. My parents, mentors, and my many directors congratulate me. We celebrate our common victory! This is not just a holiday, it is a seminar where my friends and I share the secrets of success. Directors came from other cities and brought their teams to learn from each other’s experience. I'm in highest degree inspiration!

Second. I wrote a book that will be published in huge quantities by the publishing house of Alexander Sinamati. By this time we will cooperate, I will be the author of many articles in his newspaper. The book will touch on the most current topics in the formation of an MLM business in the province, pitfalls and real stories from life. My little son holds it in his hands, reads the title and smiles at my photo, and goosebumps run down my spine.

And in ten years, I will congratulate the next diamond directors of my structure on their victories as their mentor somewhere in a restaurant in Cannes and be immensely happy that we are together!

Marina Petrova

2018 It's my 55th birthday. This is according to the passport. Although, what passports, they were canceled last year. The body feels no more than thirty.

Progress has reached such a level that with the help of modern means of communication and the holographic method of presenting information, you can communicate with virtual interlocutors as if they were alive. It has long become fashionable to visit people via Globalnet and even hold huge global conferences without leaving home.

This is an unusual anniversary, to which only the world's millionaires of my team are invited. This year there were just 55 people. Good gift For birthday.

Just five years ago, all millionaires were different, depending on the currency of the country where they lived. Today everything is simple, the whole world is like one country with a single world currency.

The anniversary is also unusual in that the guests gathered not virtually, but in the old-fashioned way, “live.” Using modern means movement, they gathered from different parts of the world in almost 15 minutes.

I love these parties when we can remember how it all began 10-12 years ago. And some joined our company much later and literally became millionaires in just a few years. I love all these people. The Chairman of our Millionaires Fund spoke about where the Fund's money was spent last year. We have done a lot of good and useful things for other people. The world has become even a little better.

So, I invite you on a journey to yourself and financial independence.

Andrey Polukhin

Our mission. We want to light a fire in our hearts as much as possible more people, the fire of love for yourself and for those around you, the fire of faith in yourself, in your own strength, the opportunity to change everything in your life for the better! We want to prepare people for this better, because any event takes place only when we are ready for it. Even if someone is not lucky enough to do it the first time, don’t be upset - you know who is lucky. We want everyone to have their own sea of ​​health and success in life!

A person with life principles is one who adheres to the norms and rules adopted by himself. A conscious person accepts life values ​​and principles that guide him, serve as an internal core, but do not limit him excessively.

Choice of life principles

Following life principles is a choice strong people who are accustomed to being guided by reason, and not by feelings and habits. For religious people, the role of the main life principles is played by the commandments. Some psychological trainers, for example, refuse to work with companies that produce alcohol and tobacco, and artists often refuse to perform even for very large remuneration in countries with repressive regimes.

IN modern society life and values ​​in reality very often turn out to be more of a fiction than a standard. In this case, the person observes life principles only when it is beneficial for him; in other cases, he changes them or ignores them. So, for example, a girl may refuse to talk to a guy “out of principle,” but if her mood changes, she will very quickly forget about her decision.

To make your principles smarter, frame them as goals. For example, a girl shouldn’t rashly decide “I won’t talk on principle.” Think about whether you are ready to break off the relationship because of the conflict. If not, are you ready to continue to tolerate this kind of attitude? Make decisions based on your answers - wait for an apology, break up, or stop paying attention to the shortcomings of your gentleman.

Wise people are always guided by their experience to formulate life principles, and then apply them for the rest of their lives. One of these principles is thought control. Your actions and deeds are a continuation of your thoughts. If you create happy life in your head, you can translate these thoughts into reality.

Next life principle wise people- respect. You need to respect both yourself and those around you. In this case, you will be treated with understanding and attention. Respect also helps build friendships, without which it is impossible to become happy man. To be a true friend means to support, understand, share joy and sadness.

One of the life principles smart people– share only good things with others. When you give something, you receive something in return. If you give joy and love, they will return to you a hundredfold.

Life principle for real loving people- give freedom. Do not limit the freedom of thoughts, actions, beliefs and choices of another person. And if he stays with you, this is true love.

Many people are interested in the thoughts and life principles of great people who had their own secrets of success. For example, the famous Russian writer Leo Tolstoy formulated his life principles already in his youth. And they are still relevant for those who want to achieve well-being and inner harmony. Here are some of these principles: