Blank booklets. Effective use of advertising brochures in business promotion
Advertising brochure format
Let's consider the main requirements for such advertising, its format and design for effective use.
This seal is a statement about yourself, the services provided, current promotions and benefits. Design plays an important role; correctly used background and font colors will help place accents in the text and attract attention. Standard formats are an A3 or A4 sheet of paper, folded along the fold line several times. The main requirement is to provide as much information as possible with a minimum amount of text.
Do not confuse a brochure with a booklet. The brochure primarily carries an information load; the volume varies from 4 to 48 pages of printed text. The title page is attached to the text pages with staples, springs, or stitched with thread.
If the text does not exceed 4 pages and is of an advertising nature, it will be regarded as a booklet.
This type of print advertising does not apply to periodicals. Often, it is printed to announce an event, one time only. Let's say the presentation of a new trademark, opening a boutique or store household appliances. In this case, it is necessary to indicate the location of the store, opening hours and the range of goods/list of services provided.
Advertising brochure design
Manufacturers use this type of advertising to announce the launch of a new product on the market, highlight this event, and briefly inform with an indication technical characteristics, cost and contact information. In addition to the text content, the booklet contains a photo review of the product, under different angles and naturally in the most advantageous light.
Such booklets can be seen many times at specialized exhibitions. For example, at the presentation of a new SUV model, exhibitors will certainly receive printed advertising to familiarize themselves with the main characteristics of the car.
To attract potential buyers, all are used available methods advertising: from mass communications to mobile boards on the roadway. But not a single advertising campaign takes place without printed booklets, which are its necessary component.
Depending on the field of activity and target audience (target audience - for whom the product is intended), this type advertising can be like full color, so black and white. For example, for advertising children's summer camp will be used bright colors, “screaming” slogans and a fascinatingly scheduled daily routine. To advertise a university, such a publication will, first of all, inform about admission conditions, specializations, tuition fees and teaching staff. Such booklets are often black and white, since the main emphasis is on information content.
Booklet – This is an unobtrusive statement about yourself, beautifully designed information that ends up in the end consumer’s purse.
Examples of advertising brochure content
Before starting to compile such a publication, you should master the basics of writing a successful advertising text that, on a subconscious level, “pushes” and stimulates the target audience to buy. To do this, you need to know the answers to five basic consumer questions.
What? Be sure to indicate the name of the product or service provided at the very beginning of the booklet. It needs to be presented as if it were not a product, but an attribute of a certain standard of living that is now available to the consumer.
To whom? Describes who the product is intended for. The seller is well acquainted with his target audience, but the buyer himself must take the initiative and want to be a member of this community. For example, not everyone can afford elite Chinese tea, being content with mass-produced teas. To be the one in a million who drinks delicious rare varieties of tea, knows how to distinguish tea from tea “garbage” and proudly bears the title of tea gourmet. If you managed to evoke such emotions in the consumer, he is included in the circle of your regular customers.
For what? At this stage, examples are given when a product or service is simply vital. For example, an umbrella in rainy weather or air conditioning in sultry heat.
Why? Signing competitive advantages, the advantages and unique conditions of the promotion are emphasized.
How? We inform the consumer about the conditions for making the desired purchase. On last stage the location of the offered product, work schedule and contact numbers are indicated. An additional bonus, for both parties, will be the placement of a travel card.
Estimated cost of producing booklets
The customer pays all costs for the production of this type of advertising. The price varies depending on the content - full-color printing on coated paper will be slightly more expensive than black and white. The cost directly depends on the circulation; the larger the quantity, the lower the price per unit.
Sales are not included in the price and are carried out by the customer. Typically, brochures are given away free of charge by promoters or sellers in addition to a completed purchase. For regular customers sent as an unobtrusive reminder and information about introduced innovations.
Video 3. Front part
The main feature of the booklet is the brevity of the advertising text contained in it.
These types of booklets can be easily ordered from any company that deals with advertising or printing. However, you can do it yourself using the Microsoft Office Word typing program.
Now you will learn how to make a booklet in Word.
Launch Microsoft Office Word and a blank page will appear in front of you. Now we need to change its orientation. To do this, select the “Page Layout” menu item, and in it click on “Orientation” and set it to “landscape”. The sheet will turn to the side (become landscape).
Now you need to configure the settings for the top, bottom and side margins. Set these parameters one centimeter in width.
To do this, in the same tab of the “Page Layout” menu, click on the “Fields” item and click on it, a window with ready-made field templates will open. Select “Custom Fields” at the very bottom.
The field settings window will open, in which you set four parameters one centimeter at a time and click “Ok”. The figure below shows everything clearly.
In the same menu, click on the “Columns” item and divide the sheet into three columns.
The sheet will be divided into three parts, but you won’t see this right away until you start entering text. Don't forget that the booklet will need to be folded several times. For ease of folding the sheet, place markings in the form of lines between the columns of the document.
To do this, in the same menu item (“Page Layout”), click on the inscription “Columns” and select “Other Columns”.
In the window that opens, check the box next to “Separator” and click “OK.”
After completing the steps, when filling out the column, you will see a vertical dividing line on the sheet.
Now fill it up ready-made template text and photos, then print it. Fold it and use it for advertising purposes.
How to make a booklet in Word using a template?
Open the "File" menu and select "New".
On the right you will see the “Create Document” menu that opens. Select "On my computer".
The “Templates” window opens. In it, go to the “Publications” menu item at the top, select the “Brochure” template and click “Ok”.
will appear new leaf with ready-made markings and entered information.
What does your nose shape say about your personality?
Benefits of Drinking Coffee
What do people regret most at the end of their lives?
Now all you have to do is edit the content, changing the proposed text and photographs to your own version, as a result you will get ready-made booklet. Below are some examples.
As you can see, the booklet must be double-sided, so it is better to create these sheets separately from each other. If desired, the booklet can be given any background color.
To do this, select the “Drawing” menu item and click on the “Rectangle” button.
Using the mouse, expand the frame across the entire sheet, and the text will disappear, but don’t be alarmed, everything is fine.
You'll see your typed text and pictures again, but now the content will be surrounded by a border. After that, in the same menu, select the color of the desired fill.
Booklet in Word 2013
Making a booklet in Word 2013 is very easy, there are several ways. Let's start with the most common one.
Each Word document is displayed in the program with a ruler located on the left side. Left-click on the ruler and the page parameters window will open. Go to the “Fields” tab and set the parameters you need.
Select the “Brochure” page view, and the document will automatically become landscape orientation. Here you can set how many pages there will be in the booklet and the width of the document fields. After that, click “Ok” and fill out the sheet with information.
Variants of booklets can be made a large number of, it all depends on your imagination, but we will describe one of the methods.
To create the first page of a booklet, use a title page. To do this, go to the “Insert” menu item in the top control panel of the program and select the “title page” item there.
A window will appear giving you options title pages for selection (in in this example we chose Whisp). If you do not like any of the proposed options, you can download other themes from the official website of the program Office.com.
To change the background color of the sheet, use the "Design" menu and select "Page Color" from it. A color palette will appear in which you choose the color that suits you best and see what happens.
Write text in those sheet fields that are active. You can experiment with text placement, font type and size.
Now you can design the next pages of the document. In this example, the text area is decorated with interesting text fields. To do this, click on the active “text field” window, which will open various options registration Select the Whisp option in the side panel, and the sheet will acquire the same design as on the main page. If you click on the inner area of the block, you can change the background color, font type, margin size, placement of text information, and so on.
To decorate the page, add photos using the “Tab” - “Pictures” menu. Select the desired image from your computer’s hard drive and add it to the document. After that, when you click on the picture, the “Format” menu will open, with which you can process the picture - change its position, add effects, set borders, set styles, and so on. Try it, it's a very exciting activity.
Prepare all other sheets in the same way.
The second option is to use ready-made layouts already included in the program.
Click on the “File” tab and select “Create Booklet” from the drop-down menu. If there are few options, you can automatically look at other types of design that are on the official Word website directly from the program and download it.
Now all that's left to do is replace the text and images. All is ready!
Create a lasting impression with professional brochures. Here are 25 of the best professional brochures for your business from Envato Elements.
25 professional brochure templates
Never underestimate the power of a good brochure. They provide the basic "background" of your business and answer general issues fast and friendly
In this collection of professional modules, we offer you 25 brochure templates, ideal for any business owner. You can also subscribe to unlock unlimited modules on Envato Elements for a monthly fee!
Update your old templates with amazing graphic kits, or enlist the help of the talented experts at Envato Studio to help bring your creative juices to life.
Rectangular brochure template
Stand out from boring brochures with a unique rectangular template. It has a clear, modern design. In addition to it, there are free fonts and blank spaces for your text and images. Simply open the cover of the brochure as it is prepared for printing.
Landscape Brochure Template - 16 Pages
Your brochure should be as beautiful as your business. For example, take this template. It includes a modern design of 16 landscape pages on which you can display all the information about your company. Change different layouts to customize the template to suit your style.
Black and white Brochure / Catalog template
Brochures with a minimalist design will provide all necessary information in a convenient, impressive format. This amazing template is no different! Enjoy a sophisticated design that includes 30 pages, editable layers, and a two-color palette.
Raspberry brochure template
Don't miss out on this phenomenal brochure! Create a lasting impression with exquisite design, which will allow you to present your company in a luxurious manner. Enjoy the complete Adobe InDesign suite, which includes 16 unique layouts, matching colors and print sizes.
Red brochure template
Take your business to new level! This corporate brochure contains 16 unique print-ready pages and files. It was created with using Adobe InDesign, so you can easily edit this template using all the available fields.
Business brochure template
Simply drag and drop your photos onto a stunning brochure in minutes! This professional template is available in several versions of Adobe InDesign. And you can enjoy premium benefits. Files are ready to print and much more useful functions you will get in this graphic set!
Multifunctional brochure template - 16 pages
A minimalist design may be just what you need. This corporate brochure set features clear, professional design, available in A4 size. This file is print ready, easy to customize and even includes helpful fine lines for your convenience.
Brochure template
Below is a feature-rich graphics kit that's perfect for your business! It's designed with three popular corporate colors and fully editable files that are easy to customize. Unlock more amazing options including One Spot Color to easily change your color scheme.
Corporate InDesign Template
Highlight your corporate brochure with a stunning cover design. This professional template has a clean, professional design with 16 pages that are very easy to edit. Also included is the automatic numbering function and many other useful features that will speed up your editing time.
Multifunctional InDesign template
Looking for a feature-rich design that will fit your growing business? Our next InDesign template is sure to suit you! This template features a soft, corporate design with 12 pages, editable text layers and more. It works best with versions of Adobe InDesign CS4 and above.
Blue business template
Use shades of blue color included in this brochure for a pleasant calming effect. This modern template has a clear, overall design with well-organized layers, clean areas for text and images, and more! Explore the helpful help file that is also included for more information.
Example of a brochure "Creative solution"
Add creative lines and curves to your brochure to complement the stunning geometric design. The template includes two cover options, master pages, and vibrant free fonts that are easy to use in InDesign.
Fitness brochure example
Give your clients a positive experience just by looking at your fitness center brochure! This set includes four pages High Quality, which were created by leading web designers. You'll also find files for Adobe Indesign and Photoshop, as well as free fonts and editable layers.
Trifold
You can never go wrong with a classic brochure. This amazing template fully supports Adobe InDesign and is easy to customize. You will find more useful features inside, they will help you achieve your desired result!
Culinary brochure
Start your career as the next rising culinary star and our next amazing template will definitely help you with that. It features a rustic, minimalist design with 30 editable pages measuring 200x200mm. Great for recipes, product catalogs, etc. Download it now!
DJ/A5 brochure template
Get the most better job DJ in your area and our brochure will help describe all your services. This incredible template includes a unique geometric design and easy to edit files. And therefore, each element is easy to customize and you can scale your objects without losing quality.
Medical theme template
The medical profession is a very important mission. And you can highlight your activities with a beautiful brochure. It includes one Photoshop file with well-arranged layers, free fonts, and fully editable text.
Business brochure
Great for any corporate project, the exquisite brochure is packed with impressive features. Enjoy quickly editable files with 16 pages, print-ready colors and free fonts. The following instructions are provided as a convenient guide.
InDesign Newsletter Template
The following brochure is ideal for company newsletters. It is different classic design, and we are sure that you will definitely like it! You'll get access to 12 pages with endless color variations and many other useful features! Simply add your text to an inspiring, professional brochure in just a few minutes!
Fashion catalog brochure template
Become the next big name in fashion. Create a stunning brochure filled with exciting fashion events. This is a premium template, comes with 16 standard size pages, is print ready and has accessible fonts. Customizing the template is easy and comes in three convenient formats.
Template for business report or report
Create an elegant business report using the following template. Inside you will find 14 pages containing several handy files that can be used by anyone. Suitable for any business, available in A5 and US Letter formats, as well as high-resolution files.
Trifold template for restaurant / fast food business
Trifolds - great way present the menu in food food! And you can enjoy this simple template, creating your brochure in just a few clicks! Load this template into Photoshop to gain access to editable files, clear editable layers, and more!
Geometric brochure
Need a template right now? Enjoy this wonderful geometric design. This brochure includes two different sizes, 24 pages and files ready to print. Additionally, additional instructions are also included for further reference.
Brochure for innovative projects
Impress your clients with amazing modern design. This InDesign template includes Letter and A4 sizes available in classic portrait orientation. Compatible with Adobe InDesign CS4 and above, this graphics pack includes free fonts and more!
Brochure template
Awaken a sense of calm with this beautiful brochure blue color which you will definitely like. This premium template includes bold font, 24 pages, and InDesign files. Also included are paragraph styles and symbols to complete your design.
Conclusion
This list includes interesting resources for avid designers intimately familiar with Adobe Illustrator, Photoshop, and InDesign. In order to receive individual assistance with brochures, hire talented, professional designers from Envato Studio.
With so many templates available to you, chances are we've missed a few that you'd like to add to your collection. Be sure to check out Envato Elements for more resources and let us know your favorites in the comments below!
Booklet- This is one of the types of printing products. Standard size booklet - 210x297 mm (A4) with two folds (folds, folds). Typically information is printed on both sides of the booklet.
Booklet layout development
When developing a booklet layout, you need to adhere to the same requirements as for business cards, flyers, leaflets, etc. The main difference is that a standard A4 booklet has 2 folds and printing is usually double-sided. Need to have important information at a certain distance from future folds. In our template this distance is 5 mm, you can make it smaller, but not less than 3 mm. It’s just that when printing on both sides, the alignment is not always perfect and, for example, text can get on the fold line.
For the same reason, it is better not to make sharp color transitions or joints at the folding site. If the fold looks neat from the outside of the booklet, then if there is a sharp color transition on the fold inside, there may be a mismatch and the appearance of the booklet will be slightly spoiled.
We advise booklet background make it so that when folding the post-printer does not have to get into color transitions, but simply maintain the correct folding. This may sound like a request from a post-printer, but believe me, your booklet will only benefit from it.
An example of preparing a booklet for printing (Adobe Illustrator)
Booklet background
Another important point- these are dark color fills at the fold points. Try to avoid them. The fact is that when folded, the paper may crack if there is dark background, then this crack will be very visible, which will ruin the entire appearance of your booklet. This applies to both digital printing and offset printing. Possible solution This problem may be due to thin lamination of the booklet (which will make the booklet more expensive) or preliminary creasing before folding. Here it is better to consult with a printing technologist; they know their equipment and paper better and have 100% encountered this problem. Everyone has their own ways of solving this problem.
If the booklet design cannot do without a dark background, be sure to draw the attention of the printing house managers to the quality of the folding and make a test print before launching the print run.
Believe me, reprinting an edition due to shortcomings is always unpleasant for both you and the printing house.
Booklet layout for printing
If you are making a booklet layout yourself, then remember that the layout must be provided to the printing house in *.psd, *.tiff, *.pdf, *.eps, *.ai, *.cdr formats. These are the main ones graphic editor Photoshop, Illustrator, CorelDraw. If the layout is made in Word, Publisher, Powerpoint, then 99% of what will not be printed.
