Cross-posting on social networks: effective methods. Modern crossposting methods

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Crossposting is publication of announcements on resource articles with links. Posted on blogs, forums and other sites.

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Let's look at an example from life. You advertise the sale of services and hire people. They post it simultaneously on Internet sites, in newspapers, and in the yard on a bulletin board. The ad contains brief information about the current condition of the item and contact information.

Crossposting also works. You post brief information about the article and a link to it on social networks, forums, and special websites. You can do this manually or use special programs.

How to make crossposting effective

1. Less spam. Publish posts on the topic. Each social network has a limit on the number of posts. Please read them carefully.
2. When cross-posting, do not post entire articles to avoid duplicating content. Search engines will consider the content copy-paste and the site will fall under filters. Leave an announcement: a summary and a link to the full article. The reader himself will switch to the material he likes.
3. Do not post the full text of the article in feeds, so your articles will be less likely to be stolen.
4. Feedback. Monitor published content and interact with visitors.
5. Adapt content to the social network format. What suits one may not suit another. For example, Facebook monitors uniqueness and posts from cross-posting services to the user’s feed less often.

Why crossposting?

• Increased targeted traffic. Interested visitors follow the link to read the full article. Useful at the initial stage of site development, when a small amount of traffic comes from search engines. If the content is unique and useful for visitors, then a permanent audience of the site will be formed.
• Increase in reference mass. The site receives incoming links with anchors that promote the resource’s content and increase trust. Often low-frequency queries reach the top positions of search engines due to cross-posting.
• Increasing the popularity of the resource.

Advantages:

• Content protection from theft;
• Increase in TCI;
• Speed ​​up page indexing;
• Promotion based on search queries;
• For free.

Flaws:

Methods of cross-posting on social networks:

• Manual. Does not use apps or programs, which keeps technical glitches to a minimum. You prepare the material for publication yourself. The process requires a lot of time and patience.
• Auto. Requires RSS feed for third party applications and programs. Saves time: pages on social networks are updated via an RSS feed. The content of announcements on each page is the same. Of the minuses: dependence on programs and applications.
• Combined. Includes both manual and automatic cross-posting methods. Additional editing capabilities compared to automatic and less time consuming than manual.

Crossposting programs

Services and plugins- special tools to expand functionality crossposting and user convenience, scheduling the date and time of posts in advance and managing cross-posting to all social networks.
Let's consider cross-posting services:

1. SMM-planner. The functionality of the site is provided free of charge when publishing up to 100 posts per month. Contains tools:

1. SMMBox. Provides a free 14-day trial account. Instagram is connected through an external service for a fee. Tools for work:
2. PublBox. Free functionality for introducing 7 communities. More for a fee.
3. Pur Ninja. Contains a convenient editor. Advanced functionality is not provided.
4. Amplifier. Payment depending on the number of social networks used.
5. NovaPress Publisher. Uploads videos from Youtube and Vimeo.
6. Buffer. Crossing in one social network is free. English-language resource, does not support VK and Odnoklassniki.
7. SMMR. After registration, up to 50 free posts per month are credited.

Crossposting is a tool for promoting your resources on social networks. Well suited for bloggers, CMM specialists and those promoting their content. But like any tool, it must be used in conjunction with other promotion methods for effective results.

Hello dear readers and visitors of my blog. Today we will talk about how to set up crossposting with the well-known social network VKontakte. If your blog has a VKontakte group or an official page, then you probably add announcements of your articles to the group wall manually and waste a lot of time. If yes, then you just need

What is crossposting

Crossposting is an automatic broadcast of an article announcement on social networks (Twitter, Facebook, Vkontakte, etc.) and blogs on a free platform (WordPress.com, Blogger.com Liveinternet.ru, etc.). Also, thanks to cross-posting, you receive an external link and thus the article will be indexed faster by search robots.

In the next lesson I will tell you, how to crosspost inTwitter'e Therefore, it is imperative that you do not miss this lesson.

We do cross-posting on VKontakte

To broadcast announcements on VKontakte we will use a plugin vkontakte wall post The plugin is in Russian, and there are even instructions for setting it up, so you shouldn’t have any problems.

We install the plugin according to the old scheme. Download the plugin from this, unpack the archive with the plugin, and upload it to the server in the directory ( wp-content/plugins/), after which we activate the plugin in the admin panel.

Now the plugin is activated, which means we can configure it. Let's go to Options--> Vkontakte Wall Post and see instructions for setting up the plugin.

In order for the plugin to start working, it needs to specify the API ID of the group or official VKontakte page. Therefore, you need to go and connect your site.

1) The name you enter will be displayed in the caption under the comment on the wall.

2) Specify the type: Website

3) Address of the blog from which announcements will come

4) Specify the domain without (https:// or www)

5) Click “Connect site”

Then you will be asked to confirm the actions, confirm, and then you will be redirected to another page where you will be provided with the group ID.

1) Select your group or page

2) This is the ID that needs to be inserted in the plugin settings ( copy it )

After you have done everything, all you have to do is customize the appearance of the announcements; in the plugin settings, go to the “ section Publication ” and configure them at your discretion, just don’t forget in the “ Number of characters in post text” indicate the number of characters in the announcement. I usually specify 200 characters.

Well, that's all, this concludes the lesson, if you have any questions, ask, see you in the next posts, bye.

Probably many of you have friends or followers on different social networks. Moreover, some of them use only Facebook or only VKontakte. Well, Twitter is sometimes still present in various combinations with them. In this situation, such a simple action as publishing a link to a resource you like turns into a routine task. I was also fed up with this monkey work and I finally decided to set up duplicating posts on all social networks at once, publishing them in only one.

If you don’t know what cross-posting is, then Wikipedia states that it is “... automatic, semi-automatic or manual placement of the same article, link or topic in forums, blogs...”. On my own behalf, I will add that usually a post subject to cross-posting is created once, and then copied automatically.

My Crossposting Requirements

So, first of all, I’ll explain what mandatory requirements I have for cross-posting, so that when leaving one routine I don’t end up falling into another.

• Firstly, simplicity. I don’t want to install any applications created specifically for cross-posting - everything should be done using the standard tools of the social networks themselves.
• Secondly, the maximum functionality of all resulting posts must be maintained, i.e. saving links and, if possible, pictures.
• Thirdly, the absence of duplicates. If you get smart with the settings on different social networks, you can get a good mix of identical posts in all of them. And complaints about spam on your part are a bonus.

In principle, these are all the requirements. Let's get down to business

Method one: Crossposting Twitter → Facebook, VKontakte

A good and reliable method, it works like a charm. Cross-posting from Twitter to VKontakte is achieved by assigning a hash tag #vk in the body of the tweet:

Using the #vk hash tag on Twitter

To export to Facebook, you need to link Twitter to your account on this social network. To do this, click on the gear icon on the top panel of Twitter and click on the item in the drop-down menu Edit profile. Once on the page Profile, scroll down and look for the button Connect to Facebook- click. Next, in the window that opens, click on the button Login via Facebook account, and in the next window we allow Twitter to publish on our behalf - button Allow. Don't forget Save changes on the profile editing page.

Connecting Facebook to Twitter

In general, the method is quite excellent. But there are several significant drawbacks for me.

If you like this method, click on one of the buttons (or better yet, several) on the left and start implementing it into your online life. I’ll experiment some more.

Method two: Crossposting VKontakte → Twitter, Facebook

Setting up this option is also quite simple. On your VKontakte page, click on the link ed. in the left column, then go to the tab Contacts and at the bottom of this section we see links Set up export next to the headings Twitter And Facebook. When clicking on the first link, we need to click a button Login to Twitter in a pop-up window. And in the next dialogue check the box opposite the point Export posts to Twitter and press the button Save.

For Facebook, everything is made even easier. If you are already logged in Facebook, then after clicking on the link Set up export Opposite the name of this social network, in a couple of seconds you will already see your first and last name. If not, then in the pop-up window you will have to enter your email and password and press the button To come in.

Do not forget to press the button after all these operations have been completed. Save In chapter Contacts.

Setting up export to Twitter and Facebook from VKontakte

So, now when publishing a post on VKontakte make sure there is a checkbox opposite the point Export to Twitter and Facebook and feel free to press the button Send. The post will automatically be sent to these social networks.

Example of post export results

Advantages of the method:

• As you can see from the screenshot above, this method partially solves the problem of the lack of a thumbnail in the post. On VKontakte it fits perfectly, since this is, in fact, a parent post in this case.
• The problem with intimidation of users when clicking on a short link has also been resolved. VKontakte easily redirects to the desired page when clicked, and on Twitter the link gets in an abbreviated form and he starts clicking on it without any stupid questions.

But even in this case it was not without shortcomings:

• Firstly, on Facebook it’s like that the picture didn't appear. If it is critical for you that the thumbnail be on this particular social network, you will have to use another cross-posting route, in which Facebook will be the starting point.
• Secondly (and this drawback is simply critical!), the link got lost somewhere along the way from one social network to another. Actually, in this case, this method is only suitable for publishing your own thoughts.
  This problem has now been fixed - links are published normally.

And one more small note: likes and reposts of news from the VKontakte feed are not sent to Twitter and Facebook - only entries typed manually or sent using social network buttons, which caring webmasters do not forget to post on their websites.

Method three: Crossposting Facebook →Twitter → VKontakte

If you carefully read the headline above, you probably noticed two arrows: the second appeared after Twitter. It's simple: in this case, cross-posting is achieved linking Twitter only to Facebook, and already from Twitter the post will go to VKontakte, because we already know about the hash tag #vk- just add it to the post. Facebook does not directly support VKontakte linking.

Just to get started, let's immediately talk about the disadvantages:

If you decide to share only your thoughts in this way, then it will be quite suitable for this purpose. Remains only link Twitter to Facebook. Go to the address and press the button Link my profile to Twitter. In the next dialog, click the button Authorize. After that don't forget Save changes by clicking on the corresponding button.

Setting up export from Facebook to Twitter

Ready! You can also specify which Facebook updates you would like to share on Twitter. For this leave the daws only opposite the required items on the list.

Method four: Crossposting VKontakte → Twitter → Facebook

And finally, the method on which I stopped my search. This is also a consistent method of cross-posting, like the previous one, only devoid of most of the disadvantages of all those described above. So it's advantages and disadvantages:

To implement this method you need first link VKontakte only with Twitter, as we did in the second case, and then link Twitter to Facebook- as in the first one.

How to avoid duplicate entries?

If you chose the fourth method, then you should check some details. If you have already configured export from VKontakte to Facebook, follows it disable:

Disabling export from VKontakte to Facebook

Otherwise, it will turn out that first the post will be sent from VKontakte to Twitter and Facebook, and then to Facebook the same post from Twitter will be duplicated. If you actively share your posts with friends, you are guaranteed to receive complaints about spam.

What about other social networks?

In this article, I did not touch upon setting up cross-posting, for example, in LiveJournal and Google+. Firstly, I am not an active user of LiveJournal and at the moment I am not registered there at all. However, if you need instructions on setting up cross-posting with the participation of this social network, write about it in the comments.

Google+ for now does not have standard means of organizing cross-posting. However, it can be done using third-party services, such as Socialba or Piston Poster. I wouldn’t like to use another service for such a trivial task, however, if you need help setting up cross-posting using a special service, I’m looking forward to your comments on this matter.

That's basically all I wanted to talk about in this article. I hope you find this information useful and useful. If you want to say thank you, the best way to do it is to set up cross-posting, and then tell your friends about the article in all social networks using the buttons below Well, or at least in one

Hello friends. In this article I want to tell you how to implement automatic cross-posting of your blog posts to the VKontakte group. In one of my articles published earlier, I informed you that I had created VKontakte group And Facebook community, which I am currently working on (I invite you to join these groups). If your blog or website does not yet have such groups, I advise you to seriously think about creating them. Believe me, the integration of various projects with will develop even more at the moment, and even more in the future, this relationship will be beneficial from any point of view.

But in order to automate the process of filling these same communities, we need a tool with which we can, when publishing a new entry on a blog, automatically send a link with an image of the entry to the group we need. After a short search, I settled on the VKontakte Wall Post plugin, which copes 100% with the task.

So, download the plugin, copy it to the hosting and activate it. Then we move on link and fill in the required fields.

The name is arbitrary

Type – Website

Website address – the full address of your website

Base domain – website address without the http://www prefix

Click the Connect site button, after which a window will appear in which you need to click the Receive code button and a code will be sent to your mobile phone that you need to enter in this form.

Enter the code and you will be taken to the next page where you need to fill in the fields:

The name is arbitrary

Description - optional

Application group– if there is a pre-created group, then select it from the list

Icon 16*16 – at your own discretion

The application ID is the most important parameter that must then be inserted into the configuration form of the plugin itself. Copy it to yourself in a separate file.

Protected key - do not use

In the Open API block, select the theme of the site, everything else should be filled in automatically.

And finally, you can upload your group’s logo. Then click the Save changes button.

That’s it, we’ve sorted out the VKontakte settings, now let’s look at the settings of the plugin itself. To do this, go to the console of your blog - Settings - VKontakte Wall Post and copy the application ID that was described in the previous one into the VKontakte API ID line.

After that, we mark with a checker that the publication will take place on the group wall and just below in the group Id we insert its numerical value. If you don’t know how to determine this Id, then go to the group address, and if the address is this type http://vk.com/public12345678, then the numbers at the end, namely 12345678, will be the same Id.

There are cases when the group address is changed to the name of the site, etc. Then just follow the Advertise community link and the group ID will appear in the address bar of your browser.

You can use all other settings as shown in the screenshot.

After you have specified all the settings, click the Save settings button.

Now, when publishing new posts, you will have an additional option - Publish to the VKontakte wall with a checker (if it is installed, the post is published in the group, if not installed, it is not published).

That's it for all my friends, if anything is unclear, ask questions.

More recently, when there were no services that allowed automatic cross-posting on social networks, people were hired for such work who did simple and banal operations - they simply copied and pasted the same text many times into as many networks as possible , blogs, diaries and forums to reach the largest audience. Naturally this method is ineffective and quite expensive, which is why such services have appeared that automate the routine.

Modern crossposting methods

For now The best way for cross-posting to work is to automatically broadcast RSS feeds from a website to five major social networks. Our service also allows you to do this - you connect accounts, set the broadcast channel and update frequency and, in fact, forget about it. Further, everything that you post on your portal, any publication, will be scattered in the form of announcements across networks. The advantages of this scheme are obvious - not only the site but also the groups are being filled with content, which will, accordingly, cause a certain resonance - high or not high, depending on the degree of promotion, but in any case you will receive new readers.

According to statistics, on average, when ten publications are posted a day - which will be broadcast via RSS - the influx of visitors to the site, even from little-promoted groups, increases for at least 10-40 people and creates good social activity, commenting, discussion, people begin to remember the name of the portal from which the announcement came, the names of groups, the names of publications. Constant posting will bring more and more visitors, and regular readers will appear.